The Forever Sale

NEW DATA: How BNPL Is Helping Merchants Drive Revenue Growth One-third of businesses that offered buy now, pay later (BNPL) options experienced a marked increase in their revenues in 2020. In The Forever Sale, PYMNTS surveyed 360 businesses to identify the BNPL users that drove sales for businesses — and how and where they chose to shop and pay for their purchases.
Inside the October Playbook
  • 26 percent: Portion of millennial who have used BNPL to make an online purchase
  • 200 percent: Increase in BNPL spending by Gen Z consumers since January 2020
  • 147 percent: Increase in BNPL spending at small businesses by millennials and younger consumers

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