App Store/page/3 news and trends

Apple’s Expanded Ad Opportunities for Developers Coming in March

January 26, 2026
Epic Games CEO Says Court Ruling Means ‘Apple Tax Is Dead’
Apple // December 14, 2025

Epic Games CEO Tim Sweeney said Thursday (Dec. 12) that a federal appeals court’s decision in the company’s long-running legal battle with Apple marks “the beginning of true, untaxed competition in payments worldwide on iOS.” Get the Full Story Complete the form to unlock this...

Appeals Court Says Judge Must Consider Allowing Apple to Collect Commission
Apple // December 11, 2025

A federal appeals court handed Apple a victory and a loss in the company’s long-running legal battle with Epic Games. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Apple Launches Mini Apps Partner Program, Halves App Store Fees to 15%
Apple // November 13, 2025

A big shift in Apple’s App Store strategy could set a precedent for how mobile software may be developed and monetized. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Musk Accuses Apple of Favoring OpenAI in App Store Rankings
Apple // August 12, 2025

Elon Musk is threatening to sue Apple over the way it ranks AI firms in its App Store. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Interviews & Exclusives
Trending: Next Steps for Apple as It Opens Its Ecosystem in Europe

July 12, 2024
For Apple, the iPhone and the App Store have historically been linchpins for its ecosystem — where the hardware is an onramp to a broad range of services that forge a continuum of commerce, content and payments. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all […]

Apple’s Earnings Pivot: It’s The Ecosystem, Not The Phone

January 30, 2019
It’s all about the ecosystem, not the iPhones. If there was one takeaway from the earnings call yesterday (Jan. 29) with Apple CEO Tim Cook, that would be it. Get the Full Story...

Happy 10th Anniversary iPhone

June 29, 2017
Ten years ago today, enthusiasts were waking up on the streets outside of Apple Stores nationwide in the hopes of getting their hands on the first-ever version of the iPhone....

Quick Reads
Apple’s Expanded Ad Opportunities for Developers Coming in March

January 26, 2026
Apple is ready to begin offering app developers an expanded advertising opportunity. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Epic Games CEO Says Court Ruling Means ‘Apple Tax Is Dead’

December 14, 2025
Epic Games CEO Tim Sweeney said Thursday (Dec. 12) that a federal appeals court’s decision in the company’s long-running legal battle with Apple marks “the beginning of true, untaxed competition...

Appeals Court Says Judge Must Consider Allowing Apple to Collect Commission

December 11, 2025
A federal appeals court handed Apple a victory and a loss in the company’s long-running legal battle with Epic Games. Get the Full Story Complete the form to unlock this...

Apple Launches Mini Apps Partner Program, Halves App Store Fees to 15%

November 13, 2025
A big shift in Apple’s App Store strategy could set a precedent for how mobile software may be developed and monetized. Get the Full Story Complete the form to unlock...