The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on the machine learning side, which, to some degree, was reflected in the business performance,” Evan Spiegel said...
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to...
As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) — to improve their shopping experience. Take Perfect Corp., a company providing AR try-on options for the beauty and fashion industries....
Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are going to need a big team. This, as on Monday (April 22) Meta announced it would be opening the operating system, Horizon...
March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it is expanding its existing Beauty Virtual Try-On capabilities through its app to include hair color options. The capability spans close to 500 products in the category so […]
February 27, 2024
As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating consumers’ dissatisfaction with their products...
February 09, 2024
The commerce landscape is experiencing unprecedented growth, driven by the rapid expansion of digital marketplaces and eCommerce platforms. This surge comes as little surprise, as consumers are increasingly embracing the convenience of...
February 02, 2024
As Walmart looks to shrink Amazon’s growing lead in consumer retail spending, the mega-retailer is turning to new technologies to merge the digital and physical shopping journeys to provide a...
May 30, 2024
Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far, so we’re out there delivering things, and Google has a long history of platforms thinking,” Magic Leap Chief Technology Officer Julie Larson-Green told Reuters Thursday (May 30). “So, we’re thinking, […]
May 19, 2024
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition that we’d fallen behind the curve on...
April 25, 2024
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday...
April 09, 2024
Augmented reality (AR) software firm Basemark has raised $23 million in a new funding round. Based in Helsinki, Finland, Basemark makes augmented reality (AR) tools that help automotive original equipment manufacturers...
