As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) — to improve their shopping experience. Take Perfect Corp., a company providing AR try-on options for the beauty and fashion industries....
Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his...
Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are going to need a big team. This, as on Monday (April 22) Meta announced it would be opening the operating system, Horizon...
Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality (MR) — is unlocking new levels of immersive experiences across sectors such as healthcare, retail and beyond. Take, for instance,...
March 12, 2024
Higher education has shifted from its traditional roots, with universities and colleges adapting and embracing digital tools and technologies to enhance the campus experience and meet the changing needs of today’s tech-savvy students. It’s a transformation happening at universities and colleges across the U.S., including at Dartmouth College, where the recent deployment of AI self-checkout […]
March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it...
February 16, 2024
From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI) in clinical decision-making, advancements in...
October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate...
May 13, 2024
Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision Pro in non-U.S. markets, Bloomberg News reported Monday (May 13). Sources tell the news outlet that the company is flying hundreds of international store employees […]
April 24, 2024
Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday...
April 04, 2024
The Consumer Financial Protection Bureau (CFPB) is monitoring video games and virtual worlds to ensure their compliance with federal consumer financial protection laws. This monitoring comes as a growing number...
March 01, 2024
Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that Meta use Google’s Android XR...
