Augmented Reality news and trends

Google’s AI-Powered Shopping Tools Personalize Style and Beauty

March 05, 2025
Google shopping app illustration
This Week in AI: Tech Giants’ Spending Soars; Meta Rethinks Metaverse
Artificial Intelligence // February 07, 2025

This week in artificial intelligence, Big Tech invests in AI, Meta rethinks its metaverse pivot and DeepSeek poses a potential security threat. Big Tech Plans Big Spending on AI This Year The AI arms race is getting pricey. Meta, Google, Microsoft and Amazon announced they...

Meta CTO: 2025 to Decide If Metaverse Was ‘Legendary Misadventure’
Metaverse // February 06, 2025

Four years after Facebook changed its corporate name to Meta after the metaverse, which it believed was the next big thing in tech, the tech giant looks to be ready to pull the plug on this money pit. In a memo seen by Business Insider,...

AI is Driving a Smart Glasses Boom. Will It Last?
Wearables // February 05, 2025

A decade after the debut of the original Google Glass — frame-only glasses with a small computer in the place of lenses — a new wave of next-generation smart glasses has emerged. Meta, Amazon, Snap, Samsung, Baidu, Xiaomi and Google, through its Android XR operating...

Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion
Wearables // February 03, 2025

Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. This spending comes as CEO Mark Zuckerberg sees 2025 as the “defining year” for the company’s smart glasses, the Financial Times (FT) reported Monday (Feb. 3). Meta last year invested nearly $20 billion...

Interviews & Exclusives
Meta’s AI Shopping Gamble Tests Virtual Retail

October 25, 2024
Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset. Retail analysts say the company’s combination of AI and augmented reality could change how consumers shop. It would allow them to […]

Meta Says It’s Solving AR Experiences — Who Will Solve AR Payments?

September 30, 2024
Will consumers one day wear commerce on their faces? Meta, which last week debuted its highly anticipated Orion augmented reality (AR) glasses, appears to think so. Due to advances in technology and...

Zuckerberg Tries On Meta’s Wearable Tech Plans for the Connected Economy

September 25, 2024
On Wednesday (Sept. 25), the first of Meta’s two-day Meta Connect 2024 conference, Meta CEO Mark Zuckerberg unveiled an ambitious vision for the future of wearable technology. The event showcased...

Meta Explains Why Smart Eyewear Will Finally Have Its Moment

September 19, 2024
The augmented reality and smart tech wearable market is heating up as Google, Snap, and Meta have recently either unveiled products or announced partnerships to develop wearables and adding artificial...

Quick Reads
Meta Smart Glasses Spending Approaches ‘Eye-Watering’ $100 Billion

February 03, 2025
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. This spending comes as CEO Mark Zuckerberg sees 2025 as the “defining year” for the company’s smart glasses, the Financial Times (FT) reported Monday (Feb. 3). Meta last year invested nearly $20 billion in its Reality Labs unit last year, the report said, […]

Report: Apple Shelves Mac-Connected AR Glasses Project

January 31, 2025
Apple has reportedly shut down plans to develop augmented reality glasses connected to its computers. The project, cancelled this week, would have created a product that resembled normal glasses but...

Google Introduces Android Operating System for Extended Reality Devices

December 12, 2024
Google has introduced a new Android operating system built for extended reality (XR) devices like headsets and glasses. The new Android XR was created in collaboration with Samsung and will first launch...

Meta and James Cameron’s Lightstorm Vision Partner on 3D Entertainment

December 05, 2024
Filmmaker James Cameron’s venture, Lightstorm Vision, will help scale the creation of 3D entertainment experiences for Meta Quest mixed reality (MR) headsets. The two companies have formed a multiyear partnership...