The pandemic didn’t kill the movie theater, but it did make people fall in love with streaming services. To remain competitive, the entire movie and streaming experience is undergoing an epic, Marvel superhero-like mutation. Immersive film experiences that simulate reality have come to lure you...
A decade after the debut of the original Google Glass — frame-only glasses with a small computer in the place of lenses — a new wave of next-generation smart glasses has emerged. Meta, Amazon, Snap, Samsung, Baidu, Xiaomi and Google, through its Android XR operating...
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. This spending comes as CEO Mark Zuckerberg sees 2025 as the “defining year” for the company’s smart glasses, the Financial Times (FT) reported Monday (Feb. 3). Meta last year invested nearly $20 billion...
Remember the metaverse? The popularity of artificial intelligence (AI) has put some vigor back into virtual reality/extended reality (VR/XR) virtual worlds. Take Florida-based Infinite Reality, which is an XR company that lets users create 3D websites in the metaverse. Users can develop these virtual worlds...
October 06, 2023
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands use VR primarily to facilitate transactions, or should they prioritize storytelling and immersion? The answer lies in understanding the unique potential of VR and its impact on building authentic connections […]
March 28, 2023
The metaverse is expected to open up a world of opportunities for businesses and is projected to generate up to $2.6 trillion in commerce volume by 2030, according to data...
February 08, 2023
Sometimes the best way to introduce users to the metaverse is by completely ignoring everything we’ve heard about the metaverse. With brands including Adidas, Gucci and Warner Music, to name...
July 21, 2021
Standing in line, waiting for the point of sale to open up, getting ready to swipe the card … feels so yesterday. Pre-pandemic, in fact. Joel Henckel, senior vice president,...
January 02, 2026
Apple is scaling back the Vision Pro after weak sales. For the payments ecosystem, it is a sign that “spatial computing” will remain a niche channel for shopping, identity and in-app spending for now. In a Jan. 1 report, the Financial Times said Apple has cut back both manufacturing and marketing for the $3,499 headset. Citing […]
February 03, 2025
Meta’s investments in virtual and augmented reality projects could reportedly exceed $100 billion this year. This spending comes as CEO Mark Zuckerberg sees 2025 as the “defining year” for the company’s...
December 12, 2024
Google has introduced a new Android operating system built for extended reality (XR) devices like headsets and glasses. The new Android XR was created in collaboration with Samsung and will first launch...
February 12, 2024
New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure — 52% to be exact —...
