Gap news and trends

Gap Embraces AI, Shifts Focus to ‘Continuous Improvement Through Innovation’
Retail // March 06, 2025

After a year spent “fixing the fundamentals,” Gap Inc. is transitioning its focus in 2025 to “continuous improvement through innovation,” Gap President and CEO Richard Dickson said Thursday (March 6). Speaking during the company’s quarterly earnings call, Dickson said Gap is pursuing innovation in artificial...

Ross, TJX and Gap Pivot as Consumer Spending Shift Poses Challenges
Retail // November 26, 2024

As consumers remain cautious with their spending amid ongoing economic pressures, leading retail companies encountered a mixed landscape in the third quarter. Ross Stores, TJX Companies and Gap reported varying results, with some challenges tied to shifting consumer behaviors and signs of resilience in the off-price...

Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences
Earnings // November 22, 2024

Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21) while reporting its third-quarter results. For the Old Navy brand, the company is delivering more clarity...

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Earnings // August 30, 2024

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While Gap focuses on revitalizing its core brands during ongoing operational hurdles, Lululemon is capitalizing on international growth and stellar performance...

Interviews & Exclusives
High-End Retailers May Be Pinched as High Earners Grapple With Card Debt

May 24, 2023
The latest data from PYMNTS on paycheck-to-paycheck living shows that high earners feel the pinch of credit card debt and wages that aren’t keeping up with inflation. And that may wind up pinching the higher-end retailers who depend on wealthier households, feeling flush, to keep the cash registers (the virtual ones, too) ringing. The data […]

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives

July 22, 2021
Gap is integrating its credit card and loyalty programs across all four of its brands in an attempt to simplify the consumer experience, as retailers prepare to unveil a glut...

Gap, Gusto And The Real Power Of Data In Retail

October 10, 2018
If data is the new oil, then it could be said that retailers are sitting on data gushers. After all, they have terabytes of data flowing across their various retail channels — and...

Quick Reads
Gap Embraces AI, Shifts Focus to ‘Continuous Improvement Through Innovation’

March 06, 2025
After a year spent “fixing the fundamentals,” Gap Inc. is transitioning its focus in 2025 to “continuous improvement through innovation,” Gap President and CEO Richard Dickson said Thursday (March 6). Speaking during the company’s quarterly earnings call, Dickson said Gap is pursuing innovation in artificial intelligence (AI) and other areas. The company is doing so […]

Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences

November 22, 2024
Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21)...

Store Card Revenue Under Pressure From Late Fee Change, BNPL

April 10, 2024
Retailers’ revenue from store credit cards is reportedly facing pressure for several reasons. These forces are impacting all retailers, but especially department stores, whose businesses face other challenges as well,...

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space

November 09, 2023
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of...