Gap news and trends

Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
Retail // December 30, 2023

A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like Mirror, Peloton and Tonal gaining popularity due to the pandemic. The trend prompted brands and retailers to emphasize health and...

Sometimes a Retail Trend Just Isn’t Enough to Boost Sales 
Retail // December 11, 2023

If you read the Y2K piece on PYMNTS late last month, you’d be aware that millennials are facing unique challenges in meeting their financial needs.  Based on research from PYMNTS Intelligence in collaboration with LendingClub, as of September 2023, 62% of millennials in the United States are managing...

Gap Charts Course Back to Pop Culture Roots for Shopper Reconnection
Retail // November 16, 2023

Gap says it’s ready to compete. That’s the latest from Richard Dickson, Gap’s newest president and chief executive officer, who held the retailer’s latest quarterly earnings call on Thursday (Nov. 16).    According to Dickson, Gap has not only successfully shifted to a more profitable...

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
Retail // November 09, 2023

Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of public events in New York City next week, according to a Thursday (Nov. 9) press...

Interviews & Exclusives
High-End Retailers May Be Pinched as High Earners Grapple With Card Debt

May 24, 2023
The latest data from PYMNTS on paycheck-to-paycheck living shows that high earners feel the pinch of credit card debt and wages that aren’t keeping up with inflation. And that may wind up pinching the higher-end retailers who depend on wealthier households, feeling flush, to keep the cash registers (the virtual ones, too) ringing. The data […]

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Gap Streamlines 4 Rewards Programs Into 1 Amid Flood Of Loyalty Initiatives

July 22, 2021
Gap is integrating its credit card and loyalty programs across all four of its brands in an attempt to simplify the consumer experience, as retailers prepare to unveil a glut...

Gap, Gusto And The Real Power Of Data In Retail

October 10, 2018
If data is the new oil, then it could be said that retailers are sitting on data gushers. After all, they have terabytes of data flowing across their various retail channels — and...

Quick Reads
Store Card Revenue Under Pressure From Late Fee Change, BNPL

April 10, 2024
Retailers’ revenue from store credit cards is reportedly facing pressure for several reasons. These forces are impacting all retailers, but especially department stores, whose businesses face other challenges as well, CNBC reported Wednesday (April 10). The latest change affecting store credit cards is the new federal rule that will cap credit card late fees at $8, according […]

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space

November 09, 2023
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of...

Gap Appoints Mattel Veteran Richard Dickson as President and CEO

July 26, 2023
Specialty apparel company Gap has appointed Mattel veteran Richard Dickson as its president and CEO, effective Aug. 22. Dickson is currently president and chief operating officer at global toy company Mattel, where he “restored the company...

Consumers Chafe as Clothing Retailers Tighten Returns Rules

June 20, 2023
The age of easy clothing returns is coming to an end. A report Tuesday (June 20) by the Wall Street Journal (WSJ) says nonreturnable items are becoming increasingly common. For...