Social Commerce 2 news and trends

AI and Deeper Engagement Drive Pinterest’s User, Revenue Growth
Social Commerce // February 06, 2025

For Pinterest CEO Bill Ready, 2024 was “transformative” because the company’s global monthly active users (MAUs) reached an all-time high of 553 million, an 11% increase year over year, and hit a major financial milestone in the fourth quarter, surpassing $1 billion in revenue for...

TikTok Traffic Ramps Back Up as Creators Look Elsewhere
Social Commerce // January 31, 2025

TikTok’s traffic has returned to normal following a steep drop after a recent shutdown. Usage of the popular video app dropped 85% during its brief U.S. ban earlier this month but has since come back to original levels, CNBC reported Friday (Jan. 31), citing data from Cloudflare Radar. “DNS...

Visa Tops 4.7 Billion Credentials, Logs 44% Growth in Tokens YOY
Earnings // January 30, 2025

Visa’s fiscal first-quarter results noted significant growth in payments done digitally, and in tokens and credentials issued by the payments network. Payments volume grew by 9% in the latest quarter, as the U.S. was up 7%, and cross-border volume was up by 11%. Within the...

Report: Amazon and Apple Considering Increasing Ad Spending on X
Business // January 30, 2025

Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising from the platform more than a year ago, while Apple may return to the platform after pulling all of its ad...

Interviews & Exclusives
AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered personalization to a greater emphasis on sustainability, D2C retailers are adjusting to the changing expectations of today’s shoppers. AI-Driven Personalization AI plays a role in […]

Visa Redefines Small Business as Millions of Global Creators Gain Access to Capital and Financial...

November 12, 2024
The next generation of small businesses just might be the current generation of micro-businesses. They’re the creators. The 200 million plus community that populates sites like OnlyFans, Patreon, YouTube and...

@Girls Host: Social Commerce Is Influencing More Personal Content

August 12, 2024
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian Lenna, content creator at 10PM...

Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation

August 12, 2024
The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes the entire shopping experience, from...

Quick Reads
Musk Says He Has No Interest in Buying TikTok

February 09, 2025
Despite recent reports to the contrary, Elon Musk has no plans to buy TikTok. That’s according to comments from Musk himself last month at the WELT Economic Summit in Germany, according to a video posted Saturday (Feb. 8) by The WELT Group.  “I haven’t made a bid for TikTok, nor do I have any plans […]

TikTok Traffic Ramps Back Up as Creators Look Elsewhere

January 31, 2025
TikTok’s traffic has returned to normal following a steep drop after a recent shutdown. Usage of the popular video app dropped 85% during its brief U.S. ban earlier this month but...

Report: Amazon and Apple Considering Increasing Ad Spending on X

January 30, 2025
Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising from the platform more than...

Perplexity’s New TikTok Deal Offers US 50% Stake

January 27, 2025
Search engine startup Perplexity AI has reportedly revised its plans to merge with TikTok. Under the new proposal — submitted to TikTok owner ByteDance — the U.S. government would own...