Social Commerce 2 news and trends

US Consumers Demand Shoppable Video Content Directly From Brands

May 06, 2024
Platforms Put Creators’ Financial Success on Fast Track
Social Commerce // May 01, 2024

The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining the fray is Web3 startup Matera, which aims to address the monetization challenges prevalent in the creator economy by bridging the...

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Earnings // April 30, 2024

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive.  The social media company shared Tuesday (April 30) in its first quarter fiscal 2024 earnings report that revenue was up 23%...

TikTok Shop Marks 500,000+ Merchants in the US
Social Commerce // April 30, 2024

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
Social Commerce // April 30, 2024

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...

Interviews & Exclusives
Discover Global Network Looks to Customer Shifts to Define Innovation

April 24, 2024
Technological transformation is at the heart of both modern commerce and payments innovation. With technology as the driving force, consumers are demanding more than transactions from their payment experiences; they seek payment methods that seamlessly integrate into their shopping journeys, whether those journeys are taking place online or offline, or a combination of the two. […]

Real-Time Market Value Unlocks New Avenues for Creator Financing

April 23, 2024
Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising...

Social Platforms and PayFacs Now Power the Creator Economy

April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving...

Social Apps Race to Monetize Shoppable Commerce Opportunity

March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and...

Quick Reads
TikTok Shop Marks 500,000+ Merchants in the US

April 30, 2024
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing the company’s first TikTok Shop Safety Report. Overall, TikTok Shop […]

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators

April 30, 2024
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday...

Meta Tests Invitation-Only Bonus Program for Creators on Threads

April 29, 2024
Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States...

TikTok General Counsel Steps Down to Fight Ban

April 28, 2024
TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and...