Social Commerce 2 news and trends

X Money Tests Whether Social Commerce Can Hold Consumer Deposits
Social Commerce // April 17, 2026

Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

95% of Shoppers Research Influencer Picks Before Buying
Social Commerce // January 27, 2026

Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

TikTok Shifts Seller Focus to Enterprise Brands
Social Commerce // January 21, 2026

TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
Social Commerce // October 02, 2025

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
X Money Tests Whether Social Commerce Can Hold Consumer Deposits

April 17, 2026
Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

95% of Shoppers Research Influencer Picks Before Buying

January 27, 2026
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form...

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

October 02, 2025
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Mobile-First Gives Rural Small Businesses a Real Shot at Growth

August 18, 2025
Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone...

Quick Reads
TikTok Shifts Seller Focus to Enterprise Brands

January 21, 2026
TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

BLCK to Launch Live Shopping Channel Built for Streaming TV

July 14, 2025
BLCK said Monday (July 14) that it is set to launch its live shopping channel built for streaming TV by the fourth quarter, in time for Cyber Week, Black Friday...

TikTok Working on Standalone App for American Users

July 10, 2025
TikTok’s standalone U.S. app will reportedly use a separate algorithm and data system. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Trump Teases Deal to Sell TikTok to ‘Very Wealthy People’

June 29, 2025
President Donald Trump has reportedly found a group of investors to purchase TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...