When Dubai chocolate went viral on TikTok in 2024, several major confectionery brands didn’t launch competing versions until after the trend had already peaked. That lag from trend signal to store shelf is the central operational problem for large consumer packaged goods (CPG) companies in...
X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Social commerce platform WeShop has picked Warner Music veteran Maria Weaver as its CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday (April 30) earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
April 17, 2026
Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]
January 27, 2026
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form...
October 02, 2025
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
August 18, 2025
Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone...
July 26, 2026
TikTok is reportedly testing a membership program for U.S. shoppers, similar to Amazon Prime. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]
June 26, 2026
X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. Get...
June 17, 2026
Social commerce platform WeShop has picked Warner Music veteran Maria Weaver as its CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
April 30, 2026
Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday (April 30) earnings call. Get...
