Twitter news and trends

X and Bluesky Debut Video Offerings Amid TikTok’s Uncertain Fate
Social Commerce // January 20, 2025

With TikTok’s future in the U.S. unclear, other social platforms are filling the void. Platforms like Bluesky and X have just launched new features making it easier for users to view and discover vertical videos, The Verge reported Monday (Jan. 20). And soon after TikTok’s...

Bluesky Clouded by Scammers as Social Platform’s Popularity Grows
Social Commerce // December 22, 2024

Bluesky’s rising popularity in the social media space is not without growing pains. The platform, seen as an alternative to Twitter/X, now has close to 25 million users, NBC News reported Sunday (Dec. 22), citing data from ClearSky. But with this new success, the report...

Social Media Startup Bluesky Sees 300% Post-Election User Jump
Social Commerce // November 24, 2024

Elon Musk’s social media loss has — so far — not been Mark Zuckerberg’s gain. Following the election of Donald Trump earlier this month, users began fleeing X, the social media platform owned by the Trump-supporting Musk. But as the Financial Times (FT) reported Saturday...

Musk’s X Payments on Hold After Legal Threat in NY
Legal // October 27, 2024

Last year, Elon Musk made a bold prediction about the future of his social media platform. Instead of just being a place where people shared thoughts and content, X — rebranded from Twitter a few months earlier — would become a payments super app. “It...

Interviews & Exclusives
Toys, Pet Products Expected to Fuel Retail Sales on Social Media 

November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote their wares. In turn, these platforms have made it increasingly easy for consumers to buy things they like instantly. For instance, TikTok launched TikTok Shop […]

Adobe, Microsoft Lead Coalition to Source Origin of AI Content

October 11, 2023
Fake news is getting more real, and so is the problem for companies and their audiences. That’s because as the capabilities of generative artificial intelligence (AI) advance, the images and...

What If: Elon Musk’s X Becomes the Next Super App?

August 03, 2023
Super apps like Alibaba’s Alipay and Tencent’s WeChat have become super successful in Asia. Their market dominance in turn has made Western entrepreneurs “super” interested in building their own, perhaps...

Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?

July 13, 2023
Is the social media landscape too crowded? The winners of today’s attention economy don’t seem to think so. That’s why Meta, the parent company of social behemoth Facebook, last week...

Quick Reads
Report: Amazon and Apple Considering Increasing Ad Spending on X

January 30, 2025
Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising from the platform more than a year ago, while Apple may return to the platform after pulling all of its ad dollars from there in late 2023, the Wall Street Journal […]

X and Bluesky Debut Video Offerings Amid TikTok’s Uncertain Fate

January 20, 2025
With TikTok’s future in the U.S. unclear, other social platforms are filling the void. Platforms like Bluesky and X have just launched new features making it easier for users to...

Bluesky Clouded by Scammers as Social Platform’s Popularity Grows

December 22, 2024
Bluesky’s rising popularity in the social media space is not without growing pains. The platform, seen as an alternative to Twitter/X, now has close to 25 million users, NBC News...

Social Media Startup Bluesky Sees 300% Post-Election User Jump

November 24, 2024
Elon Musk’s social media loss has — so far — not been Mark Zuckerberg’s gain. Following the election of Donald Trump earlier this month, users began fleeing X, the social...