Forever 21 news and trends

Forever 21 Jumps in PYMNTS App Ranking on Heavy Discounts
Retail // July 30, 2025

Never underestimate the power of deep discounting. That’s the takeaway from PYMNTS’ latest Shopping Apps Provider Ranking. As parents and students prepare for back-to-school shopping, the app that gained the most points in June is a retailer that closed all its stores in May but...

Shein and Authentic Brands Partner on Co-Branded Forever 21 Collection
Retail // October 27, 2023

Fast-fashion platform Shein and brand portfolio owner Authentic Brands Group have formed a partnership that will bring the Forever 21 brand to Shein’s platform. Under this strategic agreement, Shein will design, manufacture and distribute a line of Forever 21 apparel and accessories, including sportswear, activewear and swimwear, that will be co-branded...

Shein’s Forever 21 Returns Deal Spotlights Key Omnichannel Strategy
Retail // August 24, 2023

The recent news that Shein and Forever 21 are linking up to cross-sell underscores the importance of returns as part of the commerce continuum. As PYMNTS reported Thursday (Aug. 24), Shein is gearing up to sell Forever 21 clothing and accessories on the Shein site,...

Shein and Forever 21 Forge Fast-Fashion Alliance
Retail // August 24, 2023

Chinese fast-fashion giant Shein has launched a partnership with American clothing retailer Forever 21. The collaboration, as detailed in a Thursday (Aug. 24) announcement, would allow Shein to sell Forever 21 items on its site and eventually operate Shein shops inside Forever 21 locations. Shein will acquire...

Interviews & Exclusives
Forever 21 Jumps in PYMNTS App Ranking on Heavy Discounts

July 30, 2025
Never underestimate the power of deep discounting. That’s the takeaway from PYMNTS’ latest Shopping Apps Provider Ranking. As parents and students prepare for back-to-school shopping, the app that gained the most points in June is a retailer that closed all its stores in May but kept its online operations running and offered discounts of up […]

Quick Reads
Forever 21 Bets on US and China Relaunch

August 29, 2025
Forever 21 is reportedly planning to open some brick-and-mortar stores in China and is seeking a partner with which it can relaunch in the United States. The fast fashion brand is doing so after ending three previous attempts to enter the China market and after saying in March that it was filing for bankruptcy and winding […]

Shein and Authentic Brands Partner on Co-Branded Forever 21 Collection

October 27, 2023
Fast-fashion platform Shein and brand portfolio owner Authentic Brands Group have formed a partnership that will bring the Forever 21 brand to Shein’s platform. Under this strategic agreement, Shein will design, manufacture and distribute a line...

Simon Property Banks on Strong Tenant Demand, Increasing Occupancy

August 02, 2023
Simon Property Group (SPG), the largest mall owner and developer in the U.S., posted strong second quarter (Q2) results on Wednesday (Aug. 2) amid headwinds from higher interest expenses.  “Our...

JCPenney Adds Forever 21 Collection

December 13, 2021
Department store chain JCPenney on Monday (Dec. 13) added Forever 21 to its offering of national fashion brands in 100 U.S. stores and online at jcpenney.com to increase the store’s...