Fast Fashion news and trends

Express Files for Bankruptcy as Gen Z Shoppers Redefine Fast Fashion
Retail // April 22, 2024

With young consumers’ fashion habits rapidly evolving alongside quickly changing social media trends, Express has not been able to keep up. The fast-fashion company, which in addition to its self-titled retail chain also owns Bonobos and UpWest, announced Monday (April 22) that it has filed for...

Report: Shein Mulling UK IPO, Deeming US Approval Unlikely
IPO // February 27, 2024

Shein is reportedly rethinking its U.S. initial public offering (IPO) due to regulatory resistance. Instead, the fast-fashion brand is weighing going public on the London markets, Bloomberg News reported Monday (Feb. 26), citing sources with knowledge of the matter. The company — founded in China and now...

H&M Refines Retail Strategy, Taking Cues From Retailers for a Localized Edge 
Retail // January 30, 2024

H&M announced on Friday (Jan. 26) its plan to close down more than 20% of its stores in Spain and lay off up to 588 employees. The company cited unspecified organizational, productive and economic reasons. The move comes in response to competition from Inditex, owner of...

Social Media Personalities Gain Brand Partnerships for Rejecting Trends
Retail // January 12, 2024

In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging their followers to buy less junk, Bloomberg reported Friday (Jan. 12). The term “deinfluencer” refers to individuals who reject overhyped...

Interviews & Exclusives
Uniqlo Holds Onto Bargain Couture as H&M Tries on New Look for Shoppers

January 02, 2024
Uniqlo wants to grow by selling good-quality apparel at affordable prices. That’s the stance the Japanese retailer is taking when it comes to securing its spot in the world of consumers and fast fashion. The move comes as consumers are increasingly examining where and how they spend their money in search of the most value […]

As H&M Pivots to New Spenders, What Will Mango Do?

December 27, 2023
As H&M works to attract a new set of shoppers, while Shein and Zara pick up more market territory in the fast fashion landscape, Mango, the Spanish retailer, is fortifying...

Shein’s IPO: Unpacking Everything You Need to Know 

December 04, 2023
Shein has applied to go public in the United States. If it succeeds, this could make Shein one of the biggest initial public offerings (IPOs) in recent years. But that’s...

Patagonia’s Merchandise Pivot Sparks Search for Sustainable Swag Solutions

August 31, 2023
When Patagonia exited the business of creating company swag, it was almost as if it was the end of an era of the unofficial uniform for finance bros everywhere.   However, despite Patagonia’s...

Quick Reads
Shein Reportedly Rebuffed by National Retail Federation Ahead of IPO

May 13, 2024
Shein reportedly has some work to do if it wants to court the U.S. retail industry. The fast fashion giant filed for an initial public offering (IPO) in the U.S. last year, but has also been trying to become a member of the National Retail Federation (NRF), CNBC reported Monday (May 13.) So far, those repeated attempts have been unsuccessful, […]

Report: Shein Mulling UK IPO, Deeming US Approval Unlikely

February 27, 2024
Shein is reportedly rethinking its U.S. initial public offering (IPO) due to regulatory resistance. Instead, the fast-fashion brand is weighing going public on the London markets, Bloomberg News reported Monday (Feb. 26),...

Social Media Personalities Gain Brand Partnerships for Rejecting Trends

January 12, 2024
In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging their followers to buy less...

Shein and Authentic Brands Partner on Co-Branded Forever 21 Collection

October 27, 2023
Fast-fashion platform Shein and brand portfolio owner Authentic Brands Group have formed a partnership that will bring the Forever 21 brand to Shein’s platform. Under this strategic agreement, Shein will design, manufacture and distribute a line...