Social Media news and trends

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Earnings // April 30, 2024

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive.  The social media company shared Tuesday (April 30) in its first quarter fiscal 2024 earnings report that revenue was up 23%...

TikTok Shop Marks 500,000+ Merchants in the US
Social Commerce // April 30, 2024

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...

Meta Tests Invitation-Only Bonus Program for Creators on Threads
Meta // April 29, 2024

Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States and might expand it to other regions if it is successful, TechCrunch reported Monday (April 29)....

TikTok General Counsel Steps Down to Fight Ban
Social Commerce // April 28, 2024

TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and become special counsel to the company, according to an announcement Friday (April 26), two days after a...

Interviews & Exclusives
TikTok Divesture Aftermath Focuses on Potential Suitors

April 24, 2024
The clock is running out on TikTok’s U.S. ambitions. President Joe Biden on Wednesday (April 24) signed a bipartisan measure that gives TikTok’s owner, Chinese tech giant ByteDance, nine months to a year to sell the video-sharing social media platform or see it banned in the U.S. Biden’s action followed the measure’s passage in the […]

Real-Time Market Value Unlocks New Avenues for Creator Financing

April 23, 2024
Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising...

Social Platforms and PayFacs Now Power the Creator Economy

April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving...

Influencers Harness AI to Boost Fame and Fortune

April 15, 2024
Artificial intelligence (AI) is having a Kim Kardashian moment.  Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness rights licensing platform, announced a partnership on...

Quick Reads
TikTok Shop Marks 500,000+ Merchants in the US

April 30, 2024
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing the company’s first TikTok Shop Safety Report. Overall, TikTok Shop […]

Meta Tests Invitation-Only Bonus Program for Creators on Threads

April 29, 2024
Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States...

TikTok General Counsel Steps Down to Fight Ban

April 28, 2024
TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and...

Ex-Barclays CEO Bob Diamond Chairs TikTok Challenger Triller

April 28, 2024
The former CEO of Barclays is now chairing TikTok challenger Triller. As the Financial Times (FT) reported Saturday (April 27), Bob Diamond has been chairing Triller owner AGBA since September and will serve in that...