Marketers have been working for years to refine their search engine optimization (SEO) strategies to ensure their company websites are visible in search results. But search powered by artificial intelligence (AI) risks making SEO all but obsolete. That’s because when a user does a search,...
Software firm Cloudflare has introduced a tool to block bot crawlers from accessing web content without permission. The new offering, announced Tuesday (July 1), lets website owners decide if they want artificial intelligence (AI) crawlers to access their content, and determine how AI firms can...
The days of writing SEO-friendly copy that would be enough to bring customers to a brand’s website will soon be a thing of the past, as AI chatbots increasingly take over search queries. According to David Hunter, CEO of SEO analytics company Local Falcon, Google’s...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. “The future of advertising fueled by AI isn’t coming — it’s already here,” said Vidhya Srinivasan, vice president and general manager of...
May 28, 2025
The days of writing SEO-friendly copy that would be enough to bring customers to a brand’s website will soon be a thing of the past, as AI chatbots increasingly take over search queries. According to David Hunter, CEO of SEO analytics company Local Falcon, Google’s new AI Overviews and AI Mode are transforming the rules […]
March 24, 2025
Enterprises are expanding their use of artificial intelligence (AI) in customer experience to encompass the entirety of the process, not just relegating it to back-office tasks. In addition to speeding...
July 25, 2024
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And it’s not the only one...
May 15, 2024
Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an...
July 01, 2025
Software firm Cloudflare has introduced a tool to block bot crawlers from accessing web content without permission. The new offering, announced Tuesday (July 1), lets website owners decide if they want artificial intelligence (AI) crawlers to access their content, and determine how AI firms can use it. It also lets site owners set a price […]
May 07, 2025
Apple is “actively looking at” revamping its Safari web browser to concentrate on artificial intelligence (AI)-powered search engines and shift away from Google search, potentially creating a colossal shift in...
April 07, 2025
Google’s AI-generated search answers have reportedly not been good for independent websites. Those answers, along with Google’s alterations to its search algorithm in support of them, have caused traffic to...
June 07, 2024
Search engine optimization (SEO) firm Yext is reportedly considering a sale. The company has hired investment bankers after attracting takeover interest, Reuters reported Friday (June 7), citing unnamed sources. It is...