Online Advertising news and trends

Amazon Q3 Hedge Supports Case for Cautious Consumer Spending
Amazon // August 01, 2024

While Wall Street didn’t like what it saw or heard from Amazon’s Q2 earnings, from a consumer spending standpoint there was a lot to like. For now. Across all operating segments the retail, cloud, AI and multimedia company reported net sales climbing 10% year over...

Google Will Get Judge’s Hearing in AdTech Antitrust Trial
Legal // June 07, 2024

Google parent Alphabet’s trial on antitrust charges around its advertising technology will be decided by a judge rather than a jury. Judge Leonie Brinkema ruled Friday (June 7) after Alphabet paid the federal government an amount covering the damages eight federal government agencies alleged that...

Amazon Sellers Turning to Google Ads to Reach Shoppers
eCommerce // May 30, 2024

Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating...

Google Introduces AI Tools for Generating Product Images, Videos
Google // May 21, 2024

Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with options, we’re introducing new ways to deepen the connections between shoppers and merchants through rich and compelling...

Interviews & Exclusives
Amazon Q3 Hedge Supports Case for Cautious Consumer Spending

August 01, 2024
While Wall Street didn’t like what it saw or heard from Amazon’s Q2 earnings, from a consumer spending standpoint there was a lot to like. For now. Across all operating segments the retail, cloud, AI and multimedia company reported net sales climbing 10% year over year to $148 billion, bolstered by a 19% surge in […]

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant

May 15, 2024
Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an...

Curbing Digital Advertising’s Big Payments Fraud Problem

September 19, 2019
The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. In a new PYMNTS interview, Yinglian Xie,...

Quick Reads
Antitrust Trial Targeting Google’s Digital Ad Business to Begin Monday

September 04, 2024
A month after losing a landmark antitrust case, Google will reportedly face another antitrust trial that targets its digital advertising business. In a trial set to begin Monday (Sept. 9) in Alexandria, Virginia, the Department of Justice (DOJ) and a coalition of states allege that Google keeps competitors out of advertising technology markets and harms […]

Google Will Get Judge’s Hearing in AdTech Antitrust Trial

June 07, 2024
Google parent Alphabet’s trial on antitrust charges around its advertising technology will be decided by a judge rather than a jury. Judge Leonie Brinkema ruled Friday (June 7) after Alphabet...

Amazon Sellers Turning to Google Ads to Reach Shoppers

May 30, 2024
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries...

Google Introduces AI Tools for Generating Product Images, Videos

May 21, 2024
Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with...