Super Bowl news and trends

Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Retail // February 24, 2024

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...

From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
Retail // February 10, 2024

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity to capture shoppers’ attention. According to the NFL, 200 million people watched last year’s Super Bowl, 60% of the U.S....

Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial
Cross-border Payments // February 06, 2024

Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides an end-to-end solution, the FinTech company in the workforce payments industry said in a Tuesday (Feb. 6) press release.  Embedded payments...

CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
artificial intelligence // February 06, 2024

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives...

Interviews & Exclusives
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences

February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]

Why Super Bowl LIII Puts Online Betting’s Future Front And Center

January 29, 2019
As the Super Bowl approaches, there is the usual uncertainty. Which team will win? Which commercials will be talked about most in the following days? Which brands will blow it?...

Quick Reads
Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial

February 06, 2024
Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides an end-to-end solution, the FinTech company in the workforce payments industry said in a Tuesday (Feb. 6) press release.  Embedded payments and AI technology are crucial for payroll companies to thrive […]

Record 20% of Americans Expected to Bet on Super Bowl

February 07, 2023
Legalized sports betting means wagers on this year’s big game could be bigger than ever. “With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass...

Sports Sponsorships Still in Play for Crypto Firms

September 02, 2022
While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some of the bigger names in...

Coinbase Sees Record Visits After Super Bowl Ad

February 14, 2022
Coinbase had to throttle traffic Sunday evening (Feb. 13) after an ad for its cryptocurrency exchange — the largest in America — aired during the Super Bowl and attracted record...