Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. The new Mastercard Commerce Media will use insights from permissioned data to deliver personalized offers and content to consumers, and it will use proprietary card-linking...
PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn “recommended products into ‘buy now’ opportunities within the ad unit itself,” the company said in its announcement Monday (July 16)....
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. The acquisition was announced Wednesday (June 11) as part of a larger update on the company’s ad business, which DoorDash said now generates more than $1 billion in revenue per year. “We’re building the...
A month after losing a landmark antitrust case, Google will reportedly face another antitrust trial that targets its digital advertising business. In a trial set to begin Monday (Sept. 9) in Alexandria, Virginia, the Department of Justice (DOJ) and a coalition of states allege that...
February 05, 2019
Alphabet managed to beat Wall Street expectations for both earnings and revenue in the final quarter of 2018. Earnings came in at $12.77 per share, well ahead of the consensus estimate of $10.82. Meanwhile revenue came in at $39.28 billion, comfortably ahead of the $38.93 billion, according to analyst expectations. As always, Alphabet’s advertising revenue was […]
April 28, 2017
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of impacting other industries. On the tip of everyone’s...
October 06, 2025
American Express has introduced a digital advertising platform dubbed Amex Ads. Announced Monday (Oct. 6) the platform is designed to let brands connect with the company’s 34 million consumer card members in the U.S. Starting on AmexTravel.com and ultimately moving to other Amex-owned platforms, “brands can serve high-spending Card Members relevant, contextual ads in the […]
October 01, 2025
Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. The new Mastercard Commerce Media will use insights from permissioned...
June 16, 2025
PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn “recommended products into ‘buy now’...
June 11, 2025
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. The acquisition was announced Wednesday (June 11) as part of a larger update on the company’s ad business, which...