During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising business targeting subscription tiers with streaming ads. Netflix Co-CEO Greg Peters said during the call that continually enhancing the member...
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing customer drop-off at each stage the buying journey....
February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]
May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims...
October 16, 2019
In August, Facebook instituted changes to its advertising policies as the result of a settlement it reached with anti-discrimination groups and the federal Department of Housing and Urban Development (HUD)....
April 28, 2017
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of impacting other industries. On the tip of everyone’s...
May 30, 2024
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating a valuable pipeline for new customers, Bloomberg reported Thursday (May […]
February 13, 2024
Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. The discussions are ongoing, and a deal may not happen, the Wall Street Journal (WSJ) reported Tuesday (Feb. 13), citing...
February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media...
January 31, 2024
Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to the U.S. by Shanghai-based eCommerce...
