Ads/page/2 news and trends

Pinterest and Instacart Form Deal Enabling Shoppable Ads
Partnerships // June 16, 2025

Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. This collaboration will enable Pinterest users to complete a purchase in a few clicks and have the items delivered in as little as 30 minutes, the companies said in a Monday...

PayPal Turns Online Ads Into ‘Buy Now Opportunities’
eCommerce // June 16, 2025

PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn “recommended products into ‘buy now’ opportunities within the ad unit itself,” the company said in its announcement Monday (July 16)....

Netflix Reportedly Weaving GenAI Ads Into Programming
Streaming // May 15, 2025

Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads that incorporate generative artificial intelligence (AI), the publication Media Play News reported Wednesday (May 15) from the company’s upfront to...

Beyond Flat Fees: The Rise of Hybrid Subscription Models
Subscriptions // February 13, 2025

New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

PayPal Wants to Monetize the Connected Shopper With Ads

May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims...

Credit Unions Shun Online Ads For Content To Acquire Customers

October 16, 2019
In August, Facebook instituted changes to its advertising policies as the result of a settlement it reached with anti-discrimination groups and the federal Department of Housing and Urban Development (HUD)....

Blockchain Tracker: Blockchain’s Role In Digital Advertising

April 28, 2017
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of impacting other industries. On the tip of everyone’s...

Quick Reads
Walmart Working on Shoppable Ads for Vizio TVs

June 17, 2025
Walmart reportedly aims to enable consumers to make purchases through TV remotes and interfaces while they are watching TV shows. This plan is one of several that the retailer is working on after its $2.3 billion purchase of smart TV maker Vizio last year, Bloomberg reported Tuesday (June 17), citing its interview with Seth Dallaire, […]

Pinterest and Instacart Form Deal Enabling Shoppable Ads

June 16, 2025
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. This collaboration will enable Pinterest users to complete a purchase in a few clicks and...

PayPal Turns Online Ads Into ‘Buy Now Opportunities’

June 16, 2025
PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn “recommended products into ‘buy now’...

Netflix Reportedly Weaving GenAI Ads Into Programming

May 15, 2025
Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads that incorporate generative artificial intelligence...