OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media platform, Reddit said in a Thursday (May 16) blog post. In this collaboration, OpenAI will bring Reddit content to ChatGPT and...
Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own results, potentially reshaping the online landscape and raising concerns among content creators who rely on website traffic for advertising revenue....
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...
McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to modernize the fast-food giant’s marketing approach, enhance its competitive advantage and strengthen its position in the digital business landscape, CNBC reported Thursday (May 9), citing an...
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]
April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving...
April 15, 2024
Artificial intelligence (AI) is having a Kim Kardashian moment. Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness rights licensing platform, announced a partnership on...
April 15, 2024
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the opportunity to open up new...
May 17, 2024
Google’s latest unveiling of artificial intelligence (AI)-powered search tools has sent ripples through the business world, prompting leaders to rethink their digital strategies. The tech giant’s new features promise to disrupt online information retrieval, leaving companies scrambling to understand and adapt. With Google’s AI search tools set to redefine how users access information, business experts are […]
May 16, 2024
OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media platform, Reddit said in a...
May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late...
April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s...
