Advertising news and trends

Google to Appeal Ruling in Advertising Technology Case
Google // April 18, 2025

Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on online advertising technology. The company said the judge delivered a “mixed decision” in which she said the Justice Department failed to...

Google Trial Judge: Tech Giant Holds Illegal Ad Monopoly
ANTITRUST // April 17, 2025

A federal judge has ruled that Google holds an illegal monopoly on online advertising technology. As The New York Times reported Thursday (April 17), Judge Leonie Brinkema found Google had violated the law to establish its dominance in the online advertising system. The U.S. Department of Justice (DOJ) and...

Key Dates in Google’s AdTech Monopoly Case From Filing to Federal Ruling
ANTITRUST // April 17, 2025

A federal judge’s landmark ruling Thursday (April 17) found Google guilty of illegally monopolizing the online advertising technology market, marking a pivotal moment in the ongoing battle between regulators and Big Tech. The decision comes after more than two years of legal wrangling, with the...

Western Union Launches Media Network Business
Partnerships // April 16, 2025

Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy media as an advertiser and to monetize its owned media, the companies said in a...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

Full Glass Wine Co. Drives Growth With Digital DTC Experience

December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Founded in 2023, the brand acquisition and management...

AI Rewrites the Ticket for Car Sales

December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Car dealers embracing AI are seeing...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Quick Reads
Sam’s Club Adds More Data Tools to ‘Retail Experience Network’

April 29, 2025
Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that enable brands to reach customers. These additions add up to a “Retail Experience Network” and help create personalized experiences for customers and measurable outcomes for brands, Sam’s Club said in […]

Google to Appeal Ruling in Advertising Technology Case

April 18, 2025
Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on online advertising technology. The company...

Google Trial Judge: Tech Giant Holds Illegal Ad Monopoly

April 17, 2025
A federal judge has ruled that Google holds an illegal monopoly on online advertising technology. As The New York Times reported Thursday (April 17), Judge Leonie Brinkema found Google had violated the law to...

Western Union Launches Media Network Business

April 16, 2025
Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy...