Grocery giant Lidl France, in collaboration with creative agency Marcel Worldwide, turned to generative artificial intelligence (GenAI) to power a viral marketing campaign. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Google on Wednesday (May 21) unveiled a slew of artificial intelligence (AI)-powered tools to help brands drive growth in shopping and ad effectiveness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Netflix is reportedly about to experiment with placing ads in the middle of its programming. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that enable brands to reach customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]
December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Get the Full Story Complete the form to...
December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Get the Full Story Complete the...
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....
June 11, 2025
DoorDash will pay $175 million to purchase advertising tech company Symbiosys. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]
May 15, 2025
Netflix is reportedly about to experiment with placing ads in the middle of its programming. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
April 29, 2025
Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite and in-club solutions that enable brands to reach customers....
April 18, 2025
Google reportedly said Friday (April 18) that it will appeal a judge’s ruling announced Thursday (April 17) that the company holds an illegal monopoly on online advertising technology. Get the...
