Cpg news and trends

Shoppers Strain Under Burden of Ongoing CPG Price Hikes
Retail // April 16, 2024

As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable options. According to a Reuters report Monday (April 15), Procter & Gamble is finally expecting its price increase contribution to...

CPG Marketing Embraces New Business Models for Digital Transformation
artificial intelligence // March 04, 2024

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation...

Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Retail // March 02, 2024

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4), the company will be launching Oreo Thins with tiramisu-flavored crème filling, according the brand’s social channels, marking a more upscale...

Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
Retail // February 27, 2024

Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level, the company said in a Tuesday (Feb. 27) news release, engaging shoppers in-store to gather data points so brands can...

Interviews & Exclusives
CPG Marketing Embraces New Business Models for Digital Transformation

March 04, 2024
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries […]

CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences

February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the...

P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names

January 23, 2024
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices...

Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter

January 08, 2024
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that...

Quick Reads
Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility

February 27, 2024
Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level, the company said in a Tuesday (Feb. 27) news release, engaging shoppers in-store to gather data points so brands can “make quick and cost-effective decisions about their store-level execution.” “The […]

Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts

February 22, 2024
Collaborative commerce firm Crisp, which provides retailers with real-time inventory data, has raised $50 million in a Series B extension round to drive its growth efforts. Existing investors including Blue Cloud Ventures, FirstMark...

Consumers Rethink Halloween Candy-Buying Strategies Due to Rising Prices

October 27, 2023
The rising cost of candy has reportedly led consumers to rethink their Halloween plans. Candy and gum prices rose by 7.5% in September compared to the same period last year,...

Kroger Becomes Top US Sushi Seller as Grocers Broaden Scope

August 22, 2023
Kroger is reportedly now the number one sushi seller in the United States — a circumstance that comes alongside grocers’ ongoing effort to become consumers’ one-stop shop for food of all...