Coca Cola news and trends

Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
Artificial Intelligence // October 24, 2023

Coca-Cola is using artificial intelligence (AI) to increase sales to business customers by automatically prompting them with tailored messaging. The food giant shared on a call Tuesday (Oct. 24) discussing its third-quarter earnings results how its eB2B platform has been digitizing and implementing new technologies...

How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
artificial intelligence // September 16, 2023

We can all appreciate a good Coca-Cola commercial, right? These commercials are a powerful way to get consumers to remember and purchase the beverage. But what if Coke did one better?  Instead of commercials, Coca-Cola is looking to artificial intelligence (AI) to reach consumers.   Coca-Cola...

Coca-Cola Adjusts for Cost-Conscious Consumers as Shoppers Trade Down
Earnings // July 26, 2023

As consumers continue to seek more affordable options amid inflation, Coca-Cola is shifting its product strategy toward cost-cutting shoppers. On a call with analysts on Wednesday (July 26) discussing The Coca-Cola Company’s second quarter FY2023 financial results, CEO James Quincey explained that, as consumers shift their...

Coca-Cola Says Widening Income Gap Demands Both Premiumization and Affordability
Earnings // April 24, 2023

As income gaps become more pronounced globally, Coca-Cola is offering more premium and budget-friendly options. On a call with analysts Monday (April 24) discussing the beverage giant’s first-quarter 2023 earnings results, CEO James Quincey shared that, amid these broader trends, the company has been better...

Interviews & Exclusives
CPG Marketing Embraces New Business Models for Digital Transformation

March 04, 2024
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries […]

Coke Says Things Go Better With … Subscriptions

January 20, 2021
Even Coca-Cola has had a rough year at the hands of COVID-19. Its most recent quarterly earnings showed an unheard-of 9 percent decline as consumers cut back on consuming its...

Coke And Pepsi Serve Up New Strategies For A Post-COVID World

July 21, 2020
Carbonated soft drinks, as a category, is getting accustomed to change. Consumers were already buying less sugary soda when COVID-19 hit, and second-quarter earnings reports from Coca-Cola and PepsiCo show...

COVID-19, Coca-Cola And Changing Consumption Habits 

April 23, 2020
As the COVID-19 pandemic has slammed America, the collateral damage to the U.S. economy has spread far and wide. Some of the ripples like a halt to tourism and in-restaurant dining...

Quick Reads
Bain and OpenAI Ally to Facilitate ‘Huge Wave of Innovation’

February 21, 2023
Bain & Company and ChatGPT creator OpenAI have formed a global services alliance. The alliance will bring together Bain & Company’s digital implementation capabilities and strategic expertise and OpenAI’s artificial intelligence (AI) tools and platforms to help enterprise clients realize the value of AI, the companies said in a Tuesday (Feb. 21) press release. “AI […]

Today in the Connected Economy: OmniBiz Helps Nestle, Coke Boost and Track Sales

April 08, 2022
Today in the connected economy, Nigeria’s OmniBiz inks deals with brands like Nestle, Kellogs and Coke to help them track and improve their sales in the African country. Also, payments...

Bitcoin Daily: Coca-Cola To Auction NFTs As A Fundraiser; Israel Eyes Requiring Crypto Investors To...

July 28, 2021
Coca-Cola has debuted a nonfungible token (NFT) collection in celebration of International Friendship Day July 30, according to a press release. The event will see a four-day auction on OpenSea,...

Companies Fear Economic Recovery Won’t Last

November 01, 2020
Even though many companies recently reported earnings that showed a faster-than-expected bounce back from the pandemic, executives remain leery about the foreseeable future, The Wall Street Journal (WSJ) reported Sunday...