The Republican National Convention: 50,000 in-person attendees, tens of millions more watching at home, four days of wall-to-wall coverage on TV and online. What retail brand wouldn’t want a piece of that action, to gain exposure by plastering its name all over the Quicken Loans...
As National Puppy Day just celebrated its tenth anniversary, it brought to light how retailers getting into step with changing consumer perspectives can not only be beneficial in terms of public relations, it can also provide a stronger connection to long-term revenue.
With its global expansion plans, Netflix hopes to bring binge watching to the international stage. While that’s something that most consumers want, there is a potential downside for local economies. In the long run, will the omnipresence of the streaming media titan ultimately help or...
One of the most successful advertising campaigns of the 21st century, Dos Equis’ “Most Interesting Man In The World,” is changing direction in an attempt to appeal to millennials. Given that the existing version had already been a hit among young consumers for nearly a...
September 10, 2015
Why do retailers keep shoveling promotions to consumers when only 18 percent of them consider them critical drivers of their purchase decisions? That’s just one of the insights from a new MasterCard report on what motivates the “omnishopper” to shop and buy. Want to get to know this smart, savvy and mobile consumer that’s turning up on the physical and virtual doorsteps of every single retailer?