Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads that incorporate generative artificial intelligence (AI), the publication Media Play News reported Wednesday (May 15) from the company’s upfront to...
Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy media as an advertiser and to monetize its owned media, the companies said in a...
PayPal says it is adding new features to its buy now, pay later (BNPL) offering. To promote this new effort, the company announced Thursday (April 10), PayPal is rolling out an ad campaign featuring comedic actor Will Ferrell, due to launch this month. “Will’s signature...
If you ask any marketer to list four of the main challenges they face today, they will most likely say lack of staff, an insufficient budget, inability to effectively measure marketing impact and not enough personalization. “Marketers 100% feel these pain points. So what’s happening...
February 21, 2025
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks still remain. According to a PYMNTS Intelligence report, “Strategic GenAI Integration Is Unlocking Higher ROI for CMOs,” 37% of CMOs reported positive return on investment (ROI) from GenAI in October […]
February 19, 2025
Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. According to a PYMNTS Intelligence report, “A Good Year: Why SMBs Grew More...
February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason, then, that they don’t all...
January 21, 2025
Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation. “My vision for the future is to make payments...
May 15, 2025
Netflix is reportedly about to experiment with placing ads in the middle of its programming. The streaming service has created interactive “mid-roll” and pause ads that incorporate generative artificial intelligence (AI), the publication Media Play News reported Wednesday (May 15) from the company’s upfront to advertisers. “[Netflix] members pay as much attention to midroll ads […]
April 16, 2025
Western Union is looking to grow its new Media Network business by partnering with Magnite, an independent sell-side advertising company. The financial services company will use Magnite’s technology to buy...
April 10, 2025
PayPal says it is adding new features to its buy now, pay later (BNPL) offering. To promote this new effort, the company announced Thursday (April 10), PayPal is rolling out...
January 30, 2025
Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising from the platform more than...
