Salesforce is promoting in its marketing content artificial intelligence (AI) features that are not yet fully deployed by its clients, Bloomberg reported Friday (May 22). For example, a Salesforce promotional video released in October shows a healthcare network’s patients booking appointments with the help of Salesforce’s...
Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the comments asked one question: Is this artificial intelligence (AI)? Le Creuset replied it was not in the comments, and some...
From foundation matching and real-time consultations to generative marketing and supply chain forecasting, artificial intelligence (AI) is getting integrated into nearly every part of the beauty business. A McKinsey analysis found that beauty companies integrating AI into personalization and media campaigns reported conversion uplifts of...
OpenAI is reportedly seeking someone to help carry out its monetization plans. Fidji Simo, the artificial intelligence (AI) startup’s new CEO of applications, has been meeting with candidates for this role, per a report Wednesday (Sept. 24) by the tech industry-focused news site Sources. This...
June 11, 2025
The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand fatigue is real, that is the fundamental question that persists: What if marketing could finally feel more human again? “Marketing that actually adds value to the consumer’s life versus just […]
February 21, 2025
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks still remain. According to a...
February 19, 2025
Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. According to a PYMNTS Intelligence report, “A Good Year: Why SMBs Grew More...
February 17, 2025
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason, then, that they don’t all...
May 22, 2026
Salesforce is promoting in its marketing content artificial intelligence (AI) features that are not yet fully deployed by its clients, Bloomberg reported Friday (May 22). For example, a Salesforce promotional video released in October shows a healthcare network’s patients booking appointments with the help of Salesforce’s Agentforce AI tool, while that network still uses humans schedule […]
September 25, 2025
OpenAI is reportedly seeking someone to help carry out its monetization plans. Fidji Simo, the artificial intelligence (AI) startup’s new CEO of applications, has been meeting with candidates for this...
June 16, 2025
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. This collaboration will enable Pinterest users to complete a purchase in a few clicks and...
June 16, 2025
PayPal says it has developed a way to turn online ads into merchant storefronts. “Storefront Ads” uses PayPal’s transaction graph and payment rails to turn “recommended products into ‘buy now’...
