Hulu news and trends

Disney Sees 157 Million Monthly Viewers For Ad-Supported Programming
Streaming // January 09, 2025

Disney said its three streaming platforms have attracted roughly 157 million monthly active users worldwide. The entertainment giant announced those figures for Disney+, Hulu and ESPN+ Wednesday (Jan. 8) as part of its presentation at the CES showcase in Las Vegas. The company said that...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Retail // May 10, 2024

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...

Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Streaming // April 19, 2024

Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge in revenue. Operating income soared by 54% to hit $2.6 billion, fueled by subscriber fees and its burgeoning ad business....

Hulu, Disney+ Bundle Gives Streaming Subscriptions Monetization Boost
Streaming // April 01, 2024

Streaming subscription commerce has become a cornerstone of modern entertainment, offering users access to a vast array of content with a simple tap on their screens. However, in the face of rising competition, platforms are now embracing integrated experiences to not only retain existing subscribers...

Interviews & Exclusives
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]

Streaming Cos. ‘Go Big Or Go Home’ Shift Leaves Customers Confused, Providers Scrambling

August 02, 2021
There are now more than 200 streaming services vying for eyeballs, attention and consumer spend. It’s one of the reasons that Vindicia Chief Operating Officer Roy Barak said streaming services...

AI Plays Key Role In Preventing Subscription Churn

December 14, 2020
Subscription services are taking off during the pandemic, and software-as-a-service (SaaS) providers are no exception. Many of these solutions providers are offering key services for businesses with employees working from...

Hulu: Why Championing Choice Is The Future Of Streaming Subscriptions

February 03, 2020
In the space of about 18 months, it seems that everyone is trying to rule the subscription streaming world. There are the incumbent players — the big, original three of...

Quick Reads
Disney Banks on ‘Skinny Bundles’ to Fatten Up Streaming Numbers

February 05, 2025
Disney is hoping the rise of so-called “skinny bundles” in streaming services will reverse cord-cutting. Speaking during a conference call discussing first-quarter earnings Wednesday (Feb. 5), CEO Bob Iger discussed the company’s streaming and sports programming plans in the wake of Disney’s January announcement that it is merging its Hulu + Live TV service with […]

Disney Sees 157 Million Monthly Viewers For Ad-Supported Programming

January 09, 2025
Disney said its three streaming platforms have attracted roughly 157 million monthly active users worldwide. The entertainment giant announced those figures for Disney+, Hulu and ESPN+ Wednesday (Jan. 8) as...

Disney Tests AI Tool That Matches Commercials to Appropriate Content

February 09, 2024
Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,” this tool uses artificial intelligence...

Report: Disney+ Begins Crackdown on Password Sharing in US

February 07, 2024
Disney+ has reportedly begun taking steps to prevent password sharing among its U.S. subscribers. The streaming service began sending out emails on Wednesday (Feb. 7) notifying subscribers about its updated terms...