Hbo news and trends

Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Retail // July 18, 2023

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to keep shoppers coming back even as they mind their budgets more carefully. The brand, co-founded by Donni Davy, makeup artist...

Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
Streaming // March 19, 2023

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34% of television viewership, even as overall TV usage declined 5.1% due to a drop in...

Netflix’s Subscriber Loss, HBO’s Gain Point to Changing World for Streaming Services
Streaming // April 21, 2022

One streaming media platform’s loss may be another’s gain. Numbers tell a tale — and the subscriber numbers that have just come out from Netflix and HBO/HBO Max tell some starkly different stories. As we reported this week, Netflix said that its subscriber base was...

AT&T Says HBO Max, HBO Subscriptions up 12.5 Million From Last Year
Earnings // October 21, 2021

The addition of advertising-based video on demand (AVOD) and the expansion to new countries in Europe is resulting in growth for HBO Max and HBO. The number of global HBO Max and HBO subscribers reached 69.4 million at the end of the third quarter, increasing...

Interviews & Exclusives
Streaming Cos. ‘Go Big Or Go Home’ Shift Leaves Customers Confused, Providers Scrambling

August 02, 2021
There are now more than 200 streaming services vying for eyeballs, attention and consumer spend. It’s one of the reasons that Vindicia Chief Operating Officer Roy Barak said streaming services have suddenly made an appearance as a credit card benefit offered by issuers. In a world where consumers will likely top out at three paid […]

Study: 69 Percent Of Consumers Say They Want Subscription Bundles

December 17, 2020
Subscription bundles are making a comeback, especially as consumers spend more time at home under lockdown measures as the number of COVID-19 cases continues to rise. This next generation of...

NEW DATA: Two Features That Win Subscription Subscribers

January 06, 2020
Key subscription features like free shipping, real-time messaging and mobile optimization no longer pack the competitive punch they once did – now all three are offered by 90 percent of...

Quick Reads
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips

March 19, 2023
Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34% of television viewership, even as overall TV usage declined 5.1% due to a drop in “high-demand, mass-appeal” programming. “January is always a banner month for […]

AT&T Streaming Investments Take $1.2B Chunk Of Revenue

January 29, 2020
Cord-cutting and the streaming wars are affecting AT&T’s bottom line and subscription base, triggering a disappointing fourth quarter, according to reports on Wednesday (Jan. 29). AT&T reported that it lost...

Why ‘Sesame Street’ Is HBO’s Secret Weapon Against Amazon And Netflix

January 14, 2016
In its quest to make bigger waves in streaming media, HBO is coming armed with some very influential puppets. This Saturday (Jan. 16) marks the launch of the “Kids” section...