Procter & Gamble has spent years building its technology infrastructure. Its Q1 earnings call shows it is now deploying it. The company posted its strongest broad-based quarter in recent memory, with every product category and every region gaining simultaneously. CEO Shailesh Jejurikar described it as...
Procter & Gamble is leveraging data and technology to support its work toward both an improvement in near-term results and a longer-term reinvention of the company, President and CEO Shailesh Jejurikar said Thursday (Jan. 22) during an earnings call. Jejurikar, who assumed those roles on Jan. 1 after serving as...
Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to spend only a small amount at a time. The consumer packaged goods (CPG) company, whose brands include Tide, Pampers, Oral...
Can AI effectively replace a human teammate? Researchers from Harvard, Wharton, Procter & Gamble and other institutions did an experiment to find out. They asked 776 professionals from P&G to come up with new product ideas and measured their performance. Half used artificial intelligence (AI)...
February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]
April 13, 2020
It has been said that a crisis reveals what people truly value, quickly separating the things that one needs to have from those that one merely wants to have. And,...
January 22, 2026
Procter & Gamble is leveraging data and technology to support its work toward both an improvement in near-term results and a longer-term reinvention of the company, President and CEO Shailesh Jejurikar said Thursday (Jan. 22) during an earnings call. Jejurikar, who assumed those roles on Jan. 1 after serving as Procter & Gamble’s chief operating officer, said the growth trends […]
October 24, 2025
Procter & Gamble is seeing a split in the shopping habits of consumers, with some buying the company’s products in bulk and others looking to spend only a small amount...
October 18, 2023
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net...
January 13, 2022
P&G has stepped into the popular metaverse genre of commerce that Alexis Schrimpf, vice president of design, global skin and personal care, has described as an “experimental kind of experimentation,”...