Consumer confidence in the United States is mixed, with many shoppers looking for deals when it comes to chocolate, biscuits and baked snacks. That finding contrasts with consumer confidence in Europe, which is stable, and in emerging markets, where it is strong, consumer packaged goods (CPG) company Mondelez...
PepsiCo is crediting its quarterly growth to resilient consumer behavior, especially on an international scale. The soda and snack food giant on Tuesday (April 23) released earnings showing 2.3% net revenue growth, while forecasting an additional 4% for the coming year. “I would say the consumer globally,...
Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter & Gamble, shoppers are consistently staying loyal to their favorite name brands. On a call with analysts Friday (April 19) discussing...
As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable options. According to a Reuters report Monday (April 15), Procter & Gamble is finally expecting its price increase contribution to...
February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]
January 23, 2024
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices...
January 08, 2024
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that...
June 24, 2022
Deductions occur when buyers fail to pay manufacturers the full price for their products as listed on their invoices, and they may occur for several reasons. Buyers could receive damaged...
May 01, 2024
Cautious lower-income consumers and slower restaurant sales are squeezing Kraft Heinz. The packaged food product company on Wednesday (May 1) released earnings showing a 1.2% drop in sales, driven by lower-income consumers spending less at both the supermarket and on meals away from home. The company said it raised its prices 2.7% year over -year to offset […]
April 30, 2024
Consumer confidence in the United States is mixed, with many shoppers looking for deals when it comes to chocolate, biscuits and baked snacks. That finding contrasts with consumer confidence in Europe, which...
April 23, 2024
PepsiCo is crediting its quarterly growth to resilient consumer behavior, especially on an international scale. The soda and snack food giant on Tuesday (April 23) released earnings showing 2.3% net revenue growth,...
February 27, 2024
Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level, the company said in a...
