Brandless news and trends

SoftBank-Backed Brandless Goes Bust
Retail // February 11, 2020

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. The secret sauce, according to then-CEO Tina Sharky when PYMNTS spoke to her...

The Year Of The Pop-Up Shop
Retail // December 27, 2018

Pop-up shops welcomed consumers in malls and major U.S. cities this year, with big brands testing retail concepts “in real life” with temporary spaces. And, in some cases, brick-and-mortar retailers brought these concepts to their sales floors with their own takes on pop-up shops. Macy’s,...

Italic’s Brandless Luxury eCommerce
Retail // December 10, 2018

How does one build a brand that isn’t really a brand? It is a question that a new startup called Italic is tackling, as it looks to build a new type of marketplace where consumers can buy luxury-level goods at a fraction of the price...

Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand
Retail // October 10, 2018

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. The line will include the kinds of household essentials that they might need in their apartments or starter homes, like dish soap and toilet paper. Smartly, which will encompass 70...

Interviews & Exclusives
Today In Payments: Mastercard To Join China’s $27T Payments Market; Uber, Postmates Lose Bid To Halt Gig Worker Law

February 11, 2020
In today’s top payments news, Mastercard was approved for a bank card clearing business in China, and a judge rejected Uber and Postmates’ request to stop California’s new gig economy law. Also, the Department of Justice charged four Chinese intelligence officers with the 2017 cyberattack on credit reporting giant Equifax. Mastercard Gets Nod To Join China’s […]

SoftBank-Backed Brandless Goes Bust

February 11, 2020
For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand...

Quick Reads
Brandless Launches Pop-Up In NYC

October 04, 2018
Retail startup Brandless is opening up a pop-up shop in New York City so shoppers can test out products on-site. Chain Store Age reported that the online retailer’s pop-up store will be open in New York City’s Meatpacking District from October 24 to November 4 and feature more than 350 items priced at $3 or […]

Brandless Expands To Clean Beauty Market

June 20, 2018
Online retailer Brandless has expanded its offerings in its clean beauty product line. Launched in 2017, Brandless is an online platform where everything is off-brand, and it all costs $3 or...