Private Label news and trends

DoorDash Extends Kroger Partnership to 2,700 New Stores
Partnerships // September 29, 2025

DoorDash is expanding its partnership with grocery chain Kroger to 2,700 new stores. The updated collaboration kicks off Oct. 1 and will cover deliveries of fresh foods, essential items and Kroger’s private label “Our Brands” products to millions of customers, DoorDash announced Monday (Sept. 29)....

Private-Label Brands Gain in Popularity as Consumers Prioritize Value
Retail // March 03, 2025

In 2024, the grocery industry saw a dramatic shift as private-label brands — store brands not affiliated with national manufacturers — experienced explosive growth, surpassing national brands in both sales and consumer preference. While private labels have been associated with low-cost alternatives, their rise has...

A Shelf Space Showdown: The Rise of Private Labels in Grocery Stores
Retail // October 08, 2024

In the ongoing battle for grocery shelf space, consumers are increasingly seeking value. Grocers are eager to meet this demand, while also capitalizing on the higher margins that come from their own private-label brands. As name brands vie for attention, the stakes are rising, with...

Name Brands and Private Labels Battle for Grocery Shelf Space
Retail // August 14, 2024

There’s a battle brewing over shelf space in America’s grocery stores. As The Wall Street Journal (WSJ) reported Wednesday (Aug. 14), this conflict is being driven by a shrinking amount of real estate in grocery aisles as stores begin to include more of their own lower-cost products....

Interviews & Exclusives
Millennials Are Most Prepared to Trade Down to Private Label

June 20, 2024
As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. By the Numbers The PYMNTS Intelligence study last year “Consumer Inflation Sentiment Report: Consumers Cut Back by Trading Down” drew from a survey of more […]

Walmart and Amazon Expand Private-Label Plays to Compete in Grocery

May 03, 2024
As Amazon looks to close the gap with Walmart in grocery, both retail giants are seeing the opportunity to win over shoppers with their private-label brands. Walmart announced Tuesday (April 30) the launch of bettergoods, its largest private-brand...

No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes

November 14, 2023
“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because inflation is highly relevant, much...

Why Brands Are Bringing Their A-Game to Discount Retailers

June 22, 2023
Who said quality had to be expensive? As the stigma around shopping at dollar stores fades and the demand for affordable alternatives and replicas increases, brands and retailers are becoming...

Quick Reads
Walmart Expands Private Brand Selection as Shoppers Cut Back

May 31, 2026
Walmart is introducing new hardware and home offerings as it expands its private brands selection. The new offerings, announced last week, come at a time when consumers are feeling more financial pressure even as they keep spending. According to a Walmart news release, the new offerings include Mainstay Kids, Walmart’s first new home branch launch […]

DoorDash Extends Kroger Partnership to 2,700 New Stores

September 29, 2025
DoorDash is expanding its partnership with grocery chain Kroger to 2,700 new stores. The updated collaboration kicks off Oct. 1 and will cover deliveries of fresh foods, essential items and...

Name Brands and Private Labels Battle for Grocery Shelf Space

August 14, 2024
There’s a battle brewing over shelf space in America’s grocery stores. As The Wall Street Journal (WSJ) reported Wednesday (Aug. 14), this conflict is being driven by a shrinking amount of real...

Target Expanding Private-Label Offerings to Other Stores

May 06, 2024
Shoppers might soon spot Target’s private-label brands at stores other than Target. Christina Hennington, the company’s chief growth officer, tells Bloomberg News that it is expanding sales of its in-house Cat & Jack children’s...