Cosmetics news and trends

L’Oréal CEO Touts AI-Powered Beauty Revolution
Artificial Intelligence // June 27, 2025

L’Oréal Groupe is tapping artificial intelligence (AI) to redefine product innovation and consumer experiences — with human creativity remaining vital to the future of the industry. CEO Nicolas Hieronimus said the French cosmetics and skin care giant aims to lead in “beauty tech,” during a...

Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate
Retail // May 27, 2025

Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics. This understanding that consumers buy both high-end and mass brands in cosmetics has propelled the U.S. retailer’s growth. It boasts...

Estée Lauder Laments ‘Lost Agility’ and Cuts up to 7K Jobs
Earnings // February 04, 2025

Consumer pullback around the world is leading Estée Lauder to cut thousands of jobs. The beauty brand released earnings Tuesday (Feb. 4) showing declining or flat sales in its markets around the globe, especially in Asia, where sales fell by double digits. Speaking to analysts during an earnings call,...

Chipotle VP: Guacamole-Inspired Makeup Boosts Brand’s Superfans’ Engagement
Retail // August 03, 2024

As brands tap partnerships to reach consumers in more parts of their day-to-day lives, Chipotle Mexican Grill is once again getting into the makeup game. On Tuesday (July 30), the fast-casual restaurant giant dropped its “burrito-proof lip stain” in partnership with Wonderskin, a brand that...

Interviews & Exclusives
Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate

May 27, 2025
Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics. This understanding that consumers buy both high-end and mass brands in cosmetics has propelled the U.S. retailer’s growth. It boasts more than 38 million loyalty program members, over 1,300 U.S. […]

Perfect Corp: AR Try-On Reduces Returns for eCommerce Beauty Brands 

February 27, 2024
As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating consumers’ dissatisfaction with their products...

How Saturday Skin Leverages Amazon to Checkout With Gen Z 

December 11, 2023
In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones, social media, and immediate connectivity,...

Retailers Employ Freebie Model to Reduce Returns 

September 21, 2023
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   During periods of inflation and when households face budget limitations, there is...

Quick Reads
Estée Lauder Laments ‘Lost Agility’ and Cuts up to 7K Jobs

February 04, 2025
Consumer pullback around the world is leading Estée Lauder to cut thousands of jobs. The beauty brand released earnings Tuesday (Feb. 4) showing declining or flat sales in its markets around the globe, especially in Asia, where sales fell by double digits. Speaking to analysts during an earnings call, CEO Stéphane de La Faverie discussed some of the factors that have […]

DoorDash Expands Ulta Partnership to All 50 States

May 20, 2024
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. The company announced in a news release provided to PYMNTS Monday (May 20) that it was now offering on-demand and same-day...

Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’

May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late...

Ulta Warns of Cooling Demand Amid Ongoing Consumer Caution

April 03, 2024
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the...