D2c news and trends

Swap Raises $9 Million to Launch Global eCommerce Platform
Cross Border Commerce // April 30, 2024

Swap has raised $9 million in a Series A round to launch its global eCommerce platform designed to facilitate cross-border shipments. The new Swap Global will enable the company to help direct-to-consumer (DTC) brands unlock new markets with delivered duty paid (DDP) shipping, automated tax remittance and express...

Low-Income Consumers Choose Retailers Over D2C When Shopping Online
eCommerce // April 29, 2024

When low-income shoppers tap digital channels, they prefer to shop with retailers rather than going straight to brands’ eCommerce shops, trusting stores to offer them the best price. By the Numbers The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers...

Shoppers Turn to D2C Channels for of-the-Moment Seasonal Offers
Retail // April 29, 2024

With the agility and flexibility of direct-to-consumer (D2C) eCommerce stores, shoppers are turning to the channel to funnel their enthusiasm for seasonal moments into buying. In an interview with PYMNTS, Jim Munson, CEO of coffee brand Brooklyn Roasting Company (which operates across D2C and third-party...

Levi’s Finds D2C Business Provides Greater Consumer Trend Insights
Retail // April 22, 2024

Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to wholesalers and reduce the uncertainty around dealing with wholesale customers like department stores, which have...

Interviews & Exclusives
D2C Brand Builds Loyalty Offline, Gets New Customers In-Store

March 26, 2024
For brands relying on senses that cannot be communicated via eCommerce — smell, taste, touch — it can be difficult to build a pure-play direct-to-consumer (D2C) audience. Broken Top Candle Company is addressing this problem by leveraging brick-and-mortar stores to draw in new customers, while utilizing its D2C channels to promote long-term loyalty. In an […]

Diverse Product Selection Key for D2C Success, Says Grove CEO

March 20, 2024
As direct-to-consumer (D2C) brands look to win customers’ loyalty in an increasingly crowded eCommerce landscape, Grove Collaborative contends that those that can meet more of consumers’ day-to-day needs have a better shot...

Digital Transformations Help Small Farmers Find National Success

February 26, 2024
Niche markets need to scale their reach, too — and often, eCommerce is best way.  And while the direct-to-consumer (D2C) landscape made waves with products like cheaper eyeglasses and other...

D2C Brands Find Quicker Checkout May Cause Friction for High-Value Purchases

February 21, 2024
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps...

Quick Reads
Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform

May 01, 2024
Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing to sell their products directly to consumers. According to the report, sources say Pfizer’s direct-to-consumer (D2C) platform would include the anti-COVID drug Paxlovid, the combined COVID […]

Swap Raises $9 Million to Launch Global eCommerce Platform

April 30, 2024
Swap has raised $9 million in a Series A round to launch its global eCommerce platform designed to facilitate cross-border shipments. The new Swap Global will enable the company to help...

Levi’s Finds D2C Business Provides Greater Consumer Trend Insights

April 22, 2024
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to...

Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites

March 13, 2024
Amazon is rolling out a new generative artificial intelligence (GenAI) feature that helps sellers create listings for Amazon’s store. This new feature allows sellers who have their own direct-to-consumer (DTC) website...