D2c news and trends

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue

April 08, 2025
Shopify and Pipe17 Partner to Help Merchants Scale Across New Channels
Partnerships // March 28, 2025

Shopify and Pipe17 formed a partnership that they said will help Shopify merchants simplify their order management and scale their businesses across new channels. Pipe17 will help Shopify merchants connect Shopify to marketplaces and sales channels while ensuring that their fulfillment channels and back-office applications...

D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
Retail // March 24, 2025

In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Initially, the likes of Casper (mattresses) and Allbirds (footwear) among others, had focused on eCommerce and then moved...

Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation
Retail // February 19, 2025

The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke, Pepsi, and Colgate-Palmolive, is now a hotbed of innovation. New brands are rising through the ranks by directly engaging with customers...

D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
Retail // January 29, 2025

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. D2C revenue rose 19% during the quarter and global D2C revenue increased 14%. On an organic basis, D2C...

Interviews & Exclusives
D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

March 24, 2025
In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Initially, the likes of Casper (mattresses) and Allbirds (footwear) among others, had focused on eCommerce and then moved to open some physical locations. Warby Parker, the online prescription […]

Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation

February 19, 2025
The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke, Pepsi, and Colgate-Palmolive, is now a...

PYMNTS 2024: Insights From Innovators, Retailers and Industry Trailblazers

December 26, 2024
PYMNTS conducts thousands of interviews a year, some with the usual suspects of banks, card networks and FinTechs that define the financial services space, and some that get a bit...

AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered...

Quick Reads
Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue

April 08, 2025
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, the D2C business accounted for 52% of the apparel company’s total global net revenues, according to a Monday (April 7) earnings release. That […]

Shopify and Pipe17 Partner to Help Merchants Scale Across New Channels

March 28, 2025
Shopify and Pipe17 formed a partnership that they said will help Shopify merchants simplify their order management and scale their businesses across new channels. Pipe17 will help Shopify merchants connect...

Zaelab Acquires Trellis to Bolster B2B eCommerce Offerings

November 04, 2024
Digital commerce company Zaelab has acquired B2B-focused digital commerce and marketing solutions agency Trellis. The acquisition bolsters Zaelab’s service offerings in several areas, the company said in a news release Monday (Nov. 4). “With Trellis’...

Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues...