D2c/page/5 news and trends

Levi Strauss D2C Sales Surpass Half of Total Revenue

April 08, 2026
Levi jeans
Allbirds and the Reality Check Facing Direct-to-Consumer Brands
Retail // January 29, 2026

At a high level, the direct-to-consumer (D2C) model arrived with the promise to eliminate intermediaries, speak directly to customers, and use digital channels to deliver lower prices, tighter feedback loops and cleaner brand narratives. For a time, the formula appeared to work, as digitally native...

Drugmakers Tap Telehealth to Sell Directly to Patients
Prescriptions // August 04, 2025

Pharmaceutical companies are increasingly turning to telehealth platforms for direct-to-consumer drug sales. That’s according to a report Monday (Aug. 4) from Axios, which notes that this effort is happening as President Donald Trump is urging more companies to adopt the practice. Trump wrote last week to the...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Retail // April 08, 2025

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, the D2C business accounted for 52% of the apparel company’s total global net...

Shopify and Pipe17 Partner to Help Merchants Scale Across New Channels
Partnerships // March 28, 2025

Shopify and Pipe17 formed a partnership that they said will help Shopify merchants simplify their order management and scale their businesses across new channels. Pipe17 will help Shopify merchants connect Shopify to marketplaces and sales channels while ensuring that their fulfillment channels and back-office applications...

Interviews & Exclusives
D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One

March 24, 2025
In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Initially, the likes of Casper (mattresses) and Allbirds (footwear) among others, had focused on eCommerce and then moved to open some physical locations. Warby Parker, the online prescription […]

Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation

February 19, 2025
The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke, Pepsi, and Colgate-Palmolive, is now a...

PYMNTS 2024: Insights From Innovators, Retailers and Industry Trailblazers

December 26, 2024
PYMNTS conducts thousands of interviews a year, some with the usual suspects of banks, card networks and FinTechs that define the financial services space, and some that get a bit...

AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered...

Quick Reads
Levi Strauss D2C Sales Surpass Half of Total Revenue

April 08, 2026
Levi Strauss & Co. is making progress on its drive to become a “DTC-first denim lifestyle brand,” executives said Tuesday (April 7) during an earnings call. During the quarter ended March 1, direct-to-consumer (DTC) sales accounted for 52% of the company’s total net revenues, according to a Tuesday earnings release. “We are becoming a more […]

Drugmakers Tap Telehealth to Sell Directly to Patients

August 04, 2025
Pharmaceutical companies are increasingly turning to telehealth platforms for direct-to-consumer drug sales. That’s according to a report Monday (Aug. 4) from Axios, which notes that this effort is happening as President Donald...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue

April 08, 2025
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of...

Shopify and Pipe17 Partner to Help Merchants Scale Across New Channels

March 28, 2025
Shopify and Pipe17 formed a partnership that they said will help Shopify merchants simplify their order management and scale their businesses across new channels. Pipe17 will help Shopify merchants connect...