Target is opening a series of “shop-in-shops” in partnership with eyewear maker Warby Parker. The collaboration, announced Thursday (Feb. 27), will bring five “Warby Parker at Target” outposts to stores around the country, and comes at a time when Target and other retailers are dealing with consumer pullbacks. “We’ve...
As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination. Take, for instance, Krispy Kreme. Through Monday (April 8), the day of the eclipse itself, the sweet treats brand is offering...
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies. Retailers are seeking to enhance their interactive displays to entice more consumers, while brands are striving to establish an in-store presence to boost sales and attract fresh customers. These customers prefer...
Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to CNBC Friday (Oct. 21), Co-founder and Co-CEO Dave Gilboa said those locations are part of “a clear path to opening...
March 24, 2025
In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake up commerce. Initially, the likes of Casper (mattresses) and Allbirds (footwear) among others, had focused on eCommerce and then moved to open some physical locations. Warby Parker, the online prescription […]
May 02, 2023
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies. Retailers are seeking to enhance their interactive displays to entice more consumers, while brands are striving...
August 24, 2020
Large, well-established companies were once seen as relatively insulated from disruptions wrought by Amazon, Netflix and other Silicon Valley giants. This was a doubtful proposition to begin with, but the...
February 09, 2018
What’s $5,000 for braces when a perfect smile is priceless? “Too much,” is the answer for many, many consumers. Sixty-five percent of U.S. residents are candidates for orthodontics, but only...
February 27, 2025
Target is opening a series of “shop-in-shops” in partnership with eyewear maker Warby Parker. The collaboration, announced Thursday (Feb. 27), will bring five “Warby Parker at Target” outposts to stores around the country, and comes at a time when Target and other retailers are dealing with consumer pullbacks. “We’ve long offered our guests well-designed products at a value, and […]
October 21, 2022
Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to CNBC Friday (Oct. 21), Co-founder...
September 29, 2021
Eyewear retailer Warby Parker’s direct listing begins trading on the New York Stock Exchange (NYSE) on Wednesday (Sept. 29) at an assigned reference price of $40 per share that could give...
July 09, 2021
Warby Parker is looking to grow its brick-and-mortar presence before a possible initial public offering (IPO). An additional three dozen locations for the direct-to-consumer (DTC) eyewear brand will open by...
