Smiledirectclub news and trends

Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
Subscription Commerce // October 04, 2023

A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable.  As a result, entire verticals have been refashioned — for example, the...

SmileDirectClub Names Ex-GameStop SVP Troy Crawford as CFO
Personnel // June 06, 2022

Oral care company SmileDirectClub has appointed Troy Crawford, who has decades of retail and tech leadership experience, as its chief financial officer, effective Monday (June 6). According to a company press release, Crawford became the interim CFO in early January, having initially joined the company...

SmileDirectClub Aims To Boost Growth Via Healthcare Partnerships
Retail // February 26, 2020

After SmileDirectClub Inc registered a larger-than-expected loss with greater spending to market its teeth aligners, the eCommerce dental firm said it is examining “controlled growth” this year. The company’s stock dropped 20 percent in extended trading to $9.05, Reuters reported. The firm has teamed with...

SmileDirectClub Offers Refunds To Silence Customer Complaints
Legal // January 22, 2020

SmileDirectClub, which specializes in straightening peoples’ teeth, is gaining a reputation for squashing any kind of negative press, The New York Times (NYT) reported on Tuesday (Jan. 21). The report included stories of seven people who said SmileDirectClub’s products did not fix their teeth as...

Interviews & Exclusives
Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms

October 04, 2023
A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable.  As a result, entire verticals have been refashioned — for example, the meal kit space — and in some cases, other companies […]

Quick Reads
SmileDirectClub Names Ex-GameStop SVP Troy Crawford as CFO

June 06, 2022
Oral care company SmileDirectClub has appointed Troy Crawford, who has decades of retail and tech leadership experience, as its chief financial officer, effective Monday (June 6). According to a company press release, Crawford became the interim CFO in early January, having initially joined the company in January 2020 as chief accounting officer. As CFO, he […]

SmileDirectClub Aims To Boost Growth Via Healthcare Partnerships

February 26, 2020
After SmileDirectClub Inc registered a larger-than-expected loss with greater spending to market its teeth aligners, the eCommerce dental firm said it is examining “controlled growth” this year. The company’s stock...

SmileDirectClub Offers Refunds To Silence Customer Complaints

January 22, 2020
SmileDirectClub, which specializes in straightening peoples’ teeth, is gaining a reputation for squashing any kind of negative press, The New York Times (NYT) reported on Tuesday (Jan. 21). The report...

Walmart To Offer SmileDirectClub Dental Accessories

January 06, 2020
Oral care company SmileDirectClub, known for its clear teeth aligner therapy, is rolling out a line of premium dental accessories exclusively at Walmart, SmileDirectClub announced on Monday (Jan. 6). “Since...