Social Commerce 2/page/3 news and trends

Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations

May 17, 2024
Uber app
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
Partnerships // May 16, 2024

OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media platform, Reddit said in a Thursday (May 16) blog post. In this collaboration, OpenAI will bring Reddit content to ChatGPT and...

US Consumers Demand Brand-Friendly Shoppable Video Content
Retail // May 06, 2024

As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams have been catching on in China, consumers in the United States still prefer a more traditional online shopping experience, Vincent Yang,...

Platforms Put Creators’ Financial Success on Fast Track
Social Commerce // May 01, 2024

The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining the fray is Web3 startup Matera, which aims to address the monetization challenges prevalent in the creator economy by bridging the...

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy
Earnings // April 30, 2024

As consumers seek more frictionless eCommerce experiences, Pinterest is seeing user demand for shoppable features, as long as the purchasing journey is simple and intuitive.  The social media company shared Tuesday (April 30) in its first quarter fiscal 2024 earnings report that revenue was up 23%...

Interviews & Exclusives
US Consumers Demand Brand-Friendly Shoppable Video Content

May 06, 2024
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams have been catching on in China, consumers in the United States still prefer a more traditional online shopping experience, Vincent Yang, co-founder and CEO of video commerce platform Firework, told PYMNTS in […]

Discover Global Network Looks to Customer Shifts to Define Innovation

April 24, 2024
Technological transformation is at the heart of both modern commerce and payments innovation. With technology as the driving force, consumers are demanding more than transactions from their payment experiences; they...

Real-Time Market Value Unlocks New Avenues for Creator Financing

April 23, 2024
Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising...

Social Platforms and PayFacs Now Power the Creator Economy

April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving...

Quick Reads
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising

May 16, 2024
OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media platform, Reddit said in a Thursday (May 16) blog post. In this collaboration, OpenAI will bring Reddit content to ChatGPT and new products by accessing Reddit’s Data API, which provides real-time, […]

TikTok Shop Marks 500,000+ Merchants in the US

April 30, 2024
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the...

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators

April 30, 2024
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday...

Meta Tests Invitation-Only Bonus Program for Creators on Threads

April 29, 2024
Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States...