Social Commerce 2/page/5 news and trends

X Opens X Money to Premium Subscribers Ahead of Broader Launch
Social Commerce // June 26, 2026

X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

WeShop Picks Warner Music Veteran to Head Social Commerce Platform
Personnel // June 17, 2026

Social commerce platform WeShop has picked Warner Music veteran Maria Weaver as its CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Wayfair Deploys AI and Influencers to Beat Furniture Slump
Earnings // April 30, 2026

Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday (April 30) earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

TikTok Shop on Track to Seize 10% of Retail Sales
Social Commerce // April 29, 2026

TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. Get the Full Story Complete the form...

Interviews & Exclusives
X Money Tests Whether Social Commerce Can Hold Consumer Deposits

April 17, 2026
Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

95% of Shoppers Research Influencer Picks Before Buying

January 27, 2026
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form...

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

October 02, 2025
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Mobile-First Gives Rural Small Businesses a Real Shot at Growth

August 18, 2025
Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone...

Quick Reads
X Opens X Money to Premium Subscribers Ahead of Broader Launch

June 26, 2026
X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe […]

WeShop Picks Warner Music Veteran to Head Social Commerce Platform

June 17, 2026
Social commerce platform WeShop has picked Warner Music veteran Maria Weaver as its CEO. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Wayfair Deploys AI and Influencers to Beat Furniture Slump

April 30, 2026
Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday (April 30) earnings call. Get...

TikTok Shop on Track to Seize 10% of Retail Sales

April 29, 2026
TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen,...