American Apparel CEO: Mobile Marketing is Key for Japan

By  |  June 6, 2012
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American Apparel will make its first significant investments in mobile shopping and marketing in Japan — a place where mobile commerce is especially important, says the firm’s CEO.

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    “Mobile marketing is more important in Japan than in any other region,” said Dov Charney, the retailer’s founder and CEO, in a report published by Internet Retailer. “The majority of teenagers in Japan actually use their mobile phones for apparel shopping.”

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