Facebook Founder Saverin Backs Mobile Loyalty App

By  |  May 17, 2012
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Facebook founder Eduardo Saverin invested an undisclosed amount in loyalty startup CrowdMob this week, TechCrunch reports.

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    CrowdMob describes itself as, “the real world goods platform that motivates your users to play more and buy more.” In practice, this means combining real world purchases (a latte at Starbucks) with a digital experience (a new level on Angry Birds).

    This isn’t CrowdMob’s first funding; at the beginning of 2011, the company raised $1 million in a round led by Andreessen Horowitz, CrunchBase shows.

    Read the full story here.


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