Study: 81 Percent Of Smartphone Owners Have Used Mobile Retail Sites Or Apps

By  |  November 21, 2012
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A new study by the Interactive Advertising Bureau has revealed that 81 percent of smartphone owners have used their devices to access a mobile retail site or app, reports Mobile Commerce Daily.

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    The study also found that 68 percent of U.S. consumers own a mobile device, which is up from 57.2 percent in 2011.

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