Apple’s Trifecta

Machine learning is Apple’s dish of the day, or the year. At the end of 2015, Apple bought Perceptio, a company that uses artificial intelligence to categorize photos on smartphones, and Turi was acquired last month, another machine-learning company. To complete the trifecta, Apple has now acquired Tuplejump, a machine-learning team. Tuplejump has a new set of technologies that simplify the handling of Big Data.

According to Tuplejump: “Having helped Fortune 500 companies adopt these technologies, we quickly realized how complicated they were and how much simpler they could get. Thus started our quest to simplify data management technologies and make them extremely simple to use. We are building technology that is simple to use, scalable and will allow people to ask difficult questions on huge datasets.”

According to TechCrunch, Apple has an interest in “FiloDB.” This is an open-source project in development by Tuplejump that applies machine learning to massive amounts of complex data in real time as it streams. FiloDB was headed up by Evan Chan, who has been with Tuplejump for a year, since Aug. 2015. FiloDB is expected to live on as an open-source project and has been placed under its own repository rather than under Tuplejump’s account. New code has been incorporated into the project within the last few weeks.

Siri is an example of Apple’s machine learning, and according to VentureBeat, competition is fierce among tech companies to see who will lead in the machine learning and artificial intelligence space.

Apple has announced that Siri will be integrated with Apple laptops, watches and TVs. Machine-learning efforts are in response to consumer demand for a personalized customer experience. Both competitors of Apple and brand and retailers that integrate machine learning will be able to integrate with Apple products.