SEQR Readies Team for Expansion Into U.S.

Seamless, the company behind the mobile payment solution SEQR, recruited Beverly Cole as its new U.S. Head of Sales, according to a company release. Previously, Cole held various lead positions in finance and technology, and most recently comes form First Data, where she was SVP and Strategic Account Leader for Bank of America Merchant Services.

In response to taking a new role at Seamless, Cole said in the release that she considered leading U.S. sales for the company to be a privilege.

“Mobile payments is growing dramatically and Seamless, through the mobile payment solution SEQR, has enormous opportunity to offer proven technology to the U.S. market. I am eager to get started,” she said.

According to the release, being independent and not an extension of a credit card payment gives SEQR a chance to compete amongst numerous other mobile payments competitors in the U.S. Market. Details of its plans to tackle the market were more thoroughly described in a recent interview with PYMNTS.

“The market for mobile payments is in a very expansive phase both int eh U.S. and internationally,” said Peter Fredell, CEO of Seamless, in the release. “[Cole] has exactly the passion and experience that we need to position ourselves and drive our current dialogue with merchants in the U.S. market.”