Behavioral Analytics Keeps Onboarding Secure Without Booting Good Customers
Fighting fraud starts with securely onboarding new customers, but overly stringent measures often yield false positives, lower conversion rates and other bad outcomes. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and
Neuro-ID collaboration, Manik Chawla, chief risk officer of credit card provider
Petal, explains how behavioral analytics safeguards the onboarding experience without blocking or locking out legitimate users.