Today in data, younger consumers — millennials and Gen Z — use buy now, pay later (BNPL) more often than their boomer and Generation X counterparts as this installment payment method grows in popularity.
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Data
$125B: Value of the BNPL market last year
$27M: Amount of funding BNPL provider Scalapay recently secured from the Italian postal service
7 in 10: Share of millennials using BNPL in luxury/specialty stores
46%: Portion of millennials who have used BNPL at merchants where they also hold store cards
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