Restaurants that do well on third-party aggregators’ marketplaces may have better luck getting customers to adopt self-service ordering technology.
By the Numbers
PYMNTS’ research from the December edition of “The Digital Divide: Delivery Service Aggregators and the Digital Shift,” a PYMNTS and Paytronix collaboration, showed that 47% of multiplatform users — those who have used three or more aggregators for buying food during the last 18 months — said that self-ordering kiosks were implemented at the table-service restaurants they visited. In contrast, only 20% of those that did not use aggregators said the same.
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
The Data in Action
As restaurants’ labor challenges persist, many are looking to leverage kiosks to boost efficiency.
“Placing orders through a kiosk system has allowed us to operate our stores with fewer people in store, which obviously … reduces the number of people that we require on that restaurant’s payroll staff, so that’s been an easier lift for us,” Micha Magid, co-founder and co-CEO of barbecue chain Mighty Quinn’s, told PYMNTS in an interview this month.
Advertisement: Scroll to Continue
Read more: City Restaurants Gear up for Back-to-Office Rush With Labor-Saving Tech
He added that these are the top labor-saving tech upgrades that the brand is “really focused on.”
Add as Preferred Source
