Today in the Connected Economy: Walmart Launches Metaverse Grocery Experiences

Walmart

Today in the connected economy, Walmart hopes to meet younger consumers in the metaverse through two new Roblox experiences. Plus, buy now, pay later (BNPL) provider Klarna teams up with CellPay to help people pay for prepaid phone minutes in installments, while Todd Crosland of CoinZoom talks to PYMNTS about his company’s non-fungible token (NFT) partnership with the Utah Jazz.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Grocers Dip Toes Into Metaverse as Restaurants Dive In

    As restaurants and grocers vie for consumers’ food spending, restaurants have been quicker at meeting younger consumers in the metaverse. However, Walmart, the world’s largest grocery provider, is now getting onboard. The retailer announced this week it is launching two Roblox experiences, Walmart Land and Universe of Play, with “immersive games” and virtual collectibles.

    Klarna, CellPay Team to Offer BNPL on Prepaid Cellphone Minutes

    FinTech solution provider CellPay has joined forces with Klarna to offer Klarna’s interest-free “Pay in 4” option to consumers purchasing prepaid cellphone minutes from CellPay. Using this payment option, CellPay customers can make four interest-free payments over the course of six weeks.

    QR Codes’ Growing Popularity Extends to Crypto Payments

    Advertisement: Scroll to Continue

    Fans of the Utah Jazz who want to buy NFTs of their favorite players need look no further than their stadium seats. As part of the NBA franchise’s move to embrace cryptocurrency and NFTs, every seat was imprinted with a QR code that takes fans to the NFT marketplace of the crypto exchange CoinZoom, where they can buy the media-bearing tokens directly and for cash.