A love of rewards programs and befuddlement with mobile technology were some of the findings from the latest PYMNTS/InfoScout Mobile Payments adoption tracker, which has polled 4,000 consumers over the last 18 months.
Comparisons between Android mobile payments and Apple Pay users show that more Starbucks mobile app users download the iOS app and tend to be Apple mobile users, while Walmart Pay users are Android users. Apple Pay users sometimes choose a credit card to pay to make use of rewards points. Interestingly, Android Pay/Samsung Pay users were less befuddled by new mobile payments technology while those who had downloaded Apple Pay didn’t try it because they felt hesitant taking it for a spin.
23.5% | The percentage of Starbucks mobile app users who download the iOS app
25% | The percentage of Apple Pay users who were uncomfortable trying mobile payments
13.4% The percentage of Starbucks mobile app users who download the Android App
17% | The percentage of Android Pay/Samsung Pay users befuddled by new mobile payments technology
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4% | The percentage of Walmart Pay users who are Android users; only 2.8 percent are Apple Pay users
