Virtual Goods: A $2.3 Billion Market

By  |  March 1, 2012
 | 

U.S. consumers spent $2.3 billion on virtual goods in 2011, according to a study conducted by PlaySpan.

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    An estimated 25% of internet users between the ages of 13 and 54 bought a virtual good in 2011 — mostly men between the ages of 13 and 24, and mostly as an in-game purchase through a gaming system like the PlayStation or Xbox, the study says.

    Much more information is available within the PlaySpan slideshow, which is available online.


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