Midwest Toll Booth Drops Card Brand

By  |  May 6, 2012
 | 

A toll booth on I-80/90 in the Midwestern U.S. is, for the time being, no longer accepting MasterCard debit cards.

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    “Due to a recent 250 [percent]+ rate increase by MasterCard on small-ticket debit card purchases…this location will temporarily stop accepting MasterCard bank debit/check or prepaid cards,” reads a sign posted online at Bankcreditnews.com.

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    Refusing to accept one specific type of card — particularly when many consumers carry only one plastic card in their wallets — does not seem like a sustainable business plan. But the decision to distinguish between specific types of cards is a unique one.

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